Blog

iOS 7 Safari: 3 Improvements, 4 New Hurdles

Apple recently released iOS 7, its latest operating system for the iPhone, iPad and iPad Touch. iOS 7 is the default for the new iPhone 5S and 5C models, but owners of some older Apple devices can also download it and update their older operating systems. So, what does this mean for web development? Like…

Read More

Yahoo! The Logo is Dead, Long Live the Logo

The new Yahoo! logo is here (below). And after 30 days of anticipation, gone are the jostled letters and oversized serifs of yesteryear. In its place is a logo that seems intended to reflect the streamlined direction that Yahoo! and its related properties have been moving toward over the past year. No matter what your…

Read More

Google’s Pending Sitelink Update Offers New Functionality, Great Opportunity

On September 23rd, Google will automatically update all sitelinks to a new, upgraded format, which includes a lower, 25-character limit and specific landing page for each sitelink. This offers tremendous opportunity with the upcoming holiday shopping season. This gives e-commerce companies a great way to showcase Black Friday specials or to inform customers about the…

Read More

LinkedIn Launches University Pages, Lowers Age Requirements

The launch of University Pages brings more attention to the expanding market share and functionality of LinkedIn. The new college profile allows members to see how many of a school’s alumni are on LinkedIn, a breakdown of the main industries they work in and a list of top graduate employers. An estimated 200 universities have…

Read More

Many hands with red paint on the palms that make a heart shape.

The Virtuous Business

At Oneupweb, we like to celebrate Good Humans. As humans, we should all strive to do the most amount of good with the time we’re given. Today, let’s recognize Good Businesses—because, after all, what is a business but the sum of its people. In our social media channels over the past couple of months we’ve…

Read More

Improving Your School’s Retention

As many as one in three college freshman won’t return for their sophomore year, according to a recent study by U.S. News & World Report. This may be indicative of a lack of connection between the student and your university, so apply relationship marketing tactics to your retention strategy. Let’s take a quick look at…

Read More

Google PLAs Threaten Amazon

Google continues to expand its reach beyond traditional PPC with nearly 10,000 U.S. advertisers now using Google Product Listing Ads (PLAs) in their paid media marketing. Can Amazon keep market share? PLAs include product photos with prices and links to the seller’s site on the upper portion of Google’s SERP. With new sellers launching PLAs…

Read More

Web Design Trends; So Hot Right Now

Have you ever wondered if there was more to life, other than being really, really, ridiculously good looking? – Derek Zoolander Have you ever wondered if there was more to web design, other than being really, really, ridiculously good looking? Okay, I’m clearly understating an obvious fact—of course there’s more to web design than that….

Read More

Google to penalize poor mobile performance

Mobile usage continues to rise. With 91% of U.S. adults owning mobile phones and over 60% of those being smartphones, it’s no secret that the shift to mobile search is becoming increasingly important. In response to the shift in device usage and user demand, Google announced recently that they will begin penalizing sites performing poorly…

Read More

5 Facebook Cover Image Tips

Facebook reported that monthly active mobile users are up 18% year-over-year in the US. That means your presence on Facebook is increasingly important, and if there is any truth to saying, “You never get a second chance to make a first impression,” then you better start with your Facebook cover image. Now that Facebook has…

Read More

Pinterest for Higher Education Marketing

The higher education market is fiercely competitive and is being affected by a number of factors, including rising student loan debt, a shrinking job market and the emergence of new technologies. It can be a bit of a jungle out there. And as the old saying goes, when in Rome, act like the biggest cat…

Read More

More Native Than Native Advertising

Is there something more native than native advertising? Yesterday, I was cruising the Internet, browsing through a few of my favorite digital haunts, and I stumbled upon a Fast Company article highlighting a chair designed for public spaces (like airports) that actually shields you from the glances of passers-by. Being a bit of a privacy…

Read More