Blog
Improving Your School’s Retention
As many as one in three college freshman won’t return for their sophomore year, according to a recent study by U.S. News & World Report. This may be indicative of a lack of connection between the student and your university, so apply relationship marketing tactics to your retention strategy. Let’s take a quick look at…
Google PLAs Threaten Amazon
Google continues to expand its reach beyond traditional PPC with nearly 10,000 U.S. advertisers now using Google Product Listing Ads (PLAs) in their paid media marketing. Can Amazon keep market share? PLAs include product photos with prices and links to the seller’s site on the upper portion of Google’s SERP. With new sellers launching PLAs…
Web Design Trends; So Hot Right Now
Have you ever wondered if there was more to life, other than being really, really, ridiculously good looking? – Derek Zoolander Have you ever wondered if there was more to web design, other than being really, really, ridiculously good looking? Okay, I’m clearly understating an obvious fact—of course there’s more to web design than that….
Google to penalize poor mobile performance
Mobile usage continues to rise. With 91% of U.S. adults owning mobile phones and over 60% of those being smartphones, it’s no secret that the shift to mobile search is becoming increasingly important. In response to the shift in device usage and user demand, Google announced recently that they will begin penalizing sites performing poorly…
5 Facebook Cover Image Tips
Facebook reported that monthly active mobile users are up 18% year-over-year in the US. That means your presence on Facebook is increasingly important, and if there is any truth to saying, “You never get a second chance to make a first impression,” then you better start with your Facebook cover image. Now that Facebook has…
Pinterest for Higher Education Marketing
The higher education market is fiercely competitive and is being affected by a number of factors, including rising student loan debt, a shrinking job market and the emergence of new technologies. It can be a bit of a jungle out there. And as the old saying goes, when in Rome, act like the biggest cat…
More Native Than Native Advertising
Is there something more native than native advertising? Yesterday, I was cruising the Internet, browsing through a few of my favorite digital haunts, and I stumbled upon a Fast Company article highlighting a chair designed for public spaces (like airports) that actually shields you from the glances of passers-by. Being a bit of a privacy…
5 Tips to Reduce Shopping Cart Abandonment
See Oneupweb’s latest infographic: 5 Tips to Reduce Shopping Cart Abandonment…
The Fastest Brand Alive
Superman comic #199 (1967) introduced geekdom to what is now an age-old question: in a race around the world against the man of steel (Superman) and the human speed demon (Flash), who is the fastest man alive? The answer is irrelevant (it’s obviously the Flash—he’s a man; Superman is an alien). But let’s apply it…
You’re Probably Doing It Wrong
“The more a piece of content looks like genuine editorial content, the more valuable it becomes.” —Felix Salmon, Reuters Felix Salmon’s quote succinctly describes the value point for native or content marketing—it’s a way for an advertiser to hold the attention of its target audience without the audience member realizing it’s being marketed to. Done…
Highlights from the MPC13
On Day 3 of the Mackinac Policy Conference, the Oneupweb team reflects on some of their favorite sessions so far: Building and Protecting Michigan’s Critical Cyber Infrastructure We’re no stranger to the dangers lurking in the online world. As web developers, we preach—and practice—the need for secure hosting, strong cyber hygiene, and general online security…
Mackinac Policy Conference 2013
Oneupweb is proud to sponsor the 2013 Mackinac Policy Conference and the innovation it brings to Michigan businesses. The annual confab of thought leaders convenes tonight, Tuesday, May 28 at Mackinac Island’s Grand Hotel. The next 4 days will be packed with all things Michigan. In anticipation for the week’s activities, here are the 5…