Blog
Your Guide to SMART Goal Setting
Some goals are better than others. The SMART goals framework is designed to provide structure and achievability for personal, departmental and organizational objectives informed by real purpose. Leaders have used SMART goals for more than three decades to define and accomplish important priorities. Start planning and strategizing with clearly defined intentions; be smart about it!…
Why Seasonal SEO Matters
Here’s how to utilize seasonal SEO to improve organic visibility for seasonal products or services at precisely the right time. Seasonal keywords are an outstanding opportunity to create season-specific organic content that capitalizes on data-driven consumer behavior. Seasonal keyword variations are key differentiators for e-commerce brands, multichannel retailers, and professionals with annual or recurring services…
What’s in Google’s Search Data Leak?
Despite the rapid rise of AI-powered alternatives like ChatGPT, Claude and others, Google’s search algorithm remains the search marketer’s most coveted and secretive data. Recently, a massive data leak gave the world an unprecedented look into Google’s black box. The documents show how Google allegedly organizes, ranks, and serves search results and gives industry insiders…
5 Ecommerce Marketing Tools We Love
Having the right tools for the job makes building your ecommerce brand a lot easier. Of course, it takes time to find the right ecommerce tools to match your needs or fill your skills gap – but it’s well worth the effort. Luckily, we’ve got the Spark Notes version to help you save time choosing…
Microsoft Clarity: Heatmapping That’s Accessible (and Free)
Organizations and marketers invest tremendous amounts of time and money to find out what users want. Website UX tools like Microsoft Clarity help businesses and organizations sift through mountains of data to improve user accessibility and leverage customer behavior to optimize site design. Clarity sets itself apart with its ease of use and competitive pricing…
What Is Brand Photography (and Why Do I Need It)?
A picture says a thousand words, and when it’s an image of your brand, it needs to say it all. Brand photography, sometimes called identity photography, is important to establish and maintain brand identity. Especially for busy marketers, it’s super-efficient to have an expansive and diverse library of current, high-quality brand and on-brand images to…
How Much Does It Cost to Develop a Website?
Your website might be your organization’s most important investment. Websites serve as the face of your brand and organize information and products to meet the needs of customers. On top of doing regular maintenance, creating fresh content and making ongoing optimizations, marketers need to determine when it’s time to consider a website rebuild or start…
Consistent Brand Voice and Tone Is the Foundation for Effective Digital Marketing
In the digital marketing world – and frankly in any business world – brand voice and tone are the core tenet for creating every piece of digital content, be it a tweet, blog post, email newsletter or infographic. Brands that communicate successfully are successful brands. And in order to communicate successfully, brands have to identify…
Fresh Hospitality Marketing Concepts That Get Results
On the heels of COVID-19, marketing strategies for hotels and resorts have shifted to meet guests’ priorities and preferences. A decade ago, hospitality market trends were primarily focused on the rise of short-term rentals and high-profile acquisitions. Today, the newest trends in the hotel industry and adjacent industries are focused on how – and where…
The Benefits of Video Marketing for Any Business
In years past, a catchy tagline and a polished image in a magazine might have captivated audiences. Today, however, video marketing is the most impactful medium. More publishers, from news outlets to businesses, are adopting a video-first approach to content. Why? In part, because effective video marketing strategies put your brand, products and services…
Why Concierge Medicine Marketing Is Different
Marketing in medicine and healthcare is unique in all circumstances. Healthcare providers need to earn the trust of prospective patients while addressing individuals’ substantial barriers to care. Concierge practice marketing is even more niche, and it can be challenging for in-house marketing teams to reach the right audience effectively. The fix? A fresh, honest assessment…
Campaign Tracking Made Easy with A UTM Builder Tool
UTM tools make building UTM parameters faster, more accurate and more useful for marketers in any industry. Using UTM tags generates incredibly valuable user insights and provides actionable data to improve marketing ROI – and that’s what we’re all about. So, we made our own UTM builder template, and you can give it a shot,…
