Blog
Yes, It’s Time to Grow Your Threads Account
Meta’s “Twitter-killer,” Threads, launched on July 5, 2023. In just 5 days, the app had over 100 million downloads, the fastest to hit the milestone. Thanks to a nearly seamless integration with Instagram, the Threads app has enjoyed steady growth and rolled out a few key features that have made advertising on Threads more impactful…
Craft the Perfect Social Media Strategy for Universities
Effective marketing in any industry boils down to delivering the right message to the ideal audience where they spend the most time. Social media for colleges and universities provides the perfect platform to attract, inform and entertain the next generation of scholars. Social media is also an excellent way for universities to build strong social…
The Local Impact of Franchise Businesses
Locally owned franchises are valuable sources of steady employment, tax revenue and economic resilience. Especially during economic downturns, franchises have provided localized insulation from unemployment and offered communities of all sizes increased access to healthcare, paid vacation and other benefits compared to non-franchise businesses. Get into the small-town economics of franchising and why patronizing a…
5 Higher Education Trends to Watch
The higher education industry has experienced several shifts over the past few years. COVID-19, changing demographics and a renewed skepticism over the value of a degree have shifted expectations and messaging from education institutions of all sizes. Experts wonder whether undergraduate enrollment has peaked, leading to increased competition among colleges as young adults pursue training…
Get Cooking with Ingredient Branding (Not Actually About Cuisine)
There are two laptops on sale. They’re almost identical, save one white and blue sticker on the model that costs just a few dollars more. That sticker says “Intel Inside.” For many consumers, that simple promise is worth splashing a little extra cash. And that’s ingredient branding. Even if you don’t sell electronics, branded ingredients…
Shopify SEO: Everything You Need to Know
Shopify is one of the world’s largest ecommerce platforms, powering over one million stores in 175 countries. It stands to reason that the Canada-based company has invested heavily in positioning its users with the very best tools, including SEO. For Shopify sites, visibility equals profitability; even if you’re not an SEO expert, Shopify has the…
Branding in Healthcare Marketing
Healthcare organizations operate in a competitive marketplace where they’re marketing deeply personal and often high-stakes services. This combination of factors alone makes healthcare branding and marketing difficult, yet so important. Healthcare entities can no longer rely only on their physicians’ reputations and their geographic proximity. They must build a brand that’s trusted and familiar –…
5 Effective Marketing Strategies to Increase Student Enrollment
Higher education has always been a competitive marketing space. Now, with new ways of learning and shifting student priorities, university and college enrollment marketing strategies are evolving, too. Now more than ever, educational institutions rely on a multichannel, high-touch approach to boosting school enrollment. From strong community relationships to experimenting with new social platforms, class…
The Basic Elements of a Marketing Plan (with a Free Template)
Creating a yearly marketing plan is a crucial part of delivering results for your organization. Using an annual marketing plan template will give goals and objectives shape, define business priorities and serve as a central source of truth that is easily accessed all year long. While no two businesses are alike, our annual plan template…
Is Google Guaranteed Worth It?
Launched in 2019, Google Guaranteed is a certification program designed to connect customers with the most professional local service companies. Primarily focused on home services like plumbing and HVAC, Google Guaranteed is an easy way for small business owners to differentiate themselves from competitors and generate quality leads. Find out why Google introduced the program…
Win the Holiday Shopping Season with Effective Digital Marketing
Holiday season shopping is a crucial and competitive time of year for D2C brands. Whether you’re a brick-and-mortar retailer, exclusively online or rely on a multichannel approach, holiday campaigns can make – or break – your annual sales success. Give your holiday marketing efforts a fresh look with new strategies and ideas this year and…
How to Connect Shopify to Facebook and Instagram
Shopify and Facebook have made it easy to open new, effective sales channels to level up your ecommerce marketing. With access to your Shopify Business Manager and a Meta Business Suite account, you’re just a few clicks away from positioning your brand in front of billions of social media users around the world. Read on….
