Resources Case Studies
Oneupweb Website Replatforming Snapshot
CMS Migration Made Easy The Oneupweb team began working with a consulting company in early 2021 to move the existing site of their law firm client from a proprietary content management system (CMS) to WordPress. The Problem The consulting company’s team felt common website CMS issues such as difficulty updating their client’s website, and general…
Creative Services Case Study: Neighborly
Oneupweb has worked with home services franchise leader Neighborly® brands for years – since before they were even known as Neighborly. Initially providing SEO services for Molly Maid 10+ years ago, we have since expanded our services with Neighborly brands to include everything from UX and website design & development to content marketing and social…
Tilley Distribution’s Merger & Acquisition Rebranding
If you aren’t moving forward, you’re moving backward. In the wake of record-breaking M&A activity, brands are looking for ways to integrate diverse teams and create a new identity. Merger & acquisition rebranding demands introspection, deliberation and collaboration. Oneupweb has helped several clients navigate rebrands before, but our work with Tilley Distribution illustrates how to…
Oneupweb Shopify Migration Snapshot: French Paper
A Seamless Ecommerce Transition We’ve been working with French Paper since February 2020, providing paid media marketing, design, SEO, and content marketing. In 2021, we added another project to the mix—transitioning their ecommerce site from Magento to Shopify. The Problem The French Paper website was aging and slow. It didn’t provide a smooth online shopping…
Digital Marketing In the Construction Industry: A Case Study
Digital Marketing In the Construction Industry: A Case Study Since 2010, McCarthy Building Companies has trusted Oneupweb for effective SEO and content marketing services. Over the years, we’ve supported McCarthy and its subsidiaries to shape digital marketing strategy, improve SEO performance, create brilliant content, and support their sustained growth. This case study was originally published…
Oneupweb Client Snapshot: Brooks
Being visible online in the competitive running shoe and athletic wear market can be particularly challenging. This was the situation confronting Brooks when they started working with us. Combining organic and paid strategies, Oneupweb was able to improve organic SERP positions on valuable keywords, increase brand visibility and increase ecommerce conversions. Breaking Into the Running…
Oneupweb Higher Education Paid Media Case Study: Boston College
The Lynch School of Education and Human Development at Boston College (BC) offers degree programs from undergraduate to graduate degrees and continued education. In 2019, the Lynch School brought Oneupweb on board to contribute to marketing efforts for their first two fully online master’s programs: Educational Leadership & Policy (ELP) and Global Perspectives: Teaching, Curriculum,…
Client Snapshot: Franworth Site Migration
A Budding Franchise Partnership Oneupweb had been working with Franworth indirectly since May 2019 by supporting some of the franchise organization’s brands. This website migration project kicked off in late February 2021 and was our first project for the Franworth brand itself. The Problem While growing their portfolio of brands, Franworth realized their Wix website…
Website Design and Development Snapshot: Windemuller
In early 2021, Windemuller, a Michigan-based electrical and design-build contractor, set their sights on a new website. With Oneupweb’s help, we successfully launched a new website that showcases their variety of services. The Problem: Windemuller needed a modern, easy-to-navigate website that made their services easy to understand. With nearly 100 core pages explaining their specialties,…
Oneupweb Ecommerce Client Snapshot: Bio Bidet
Oneupweb began working with Bio Bidet, a luxury bidet company, in September 2020 to support paid media and search engine optimization (SEO). The COVID-19 pandemic brought on an 845% increase in toilet paper sales. For a bidet company, this provided an opportunity to engage a new audience. The Problem Bidets rushed to the forefront of…
Healthcare Website Design and Development: BHPI
Behavioral Health Professionals Inc. (BHPI) initially reached out to Oneupweb in 2018 for a website redesign. After we launched their first website, they signed on for a maintenance retainer and – later – another website design and development project on a separate domain. Scope of Work In less than three years, we’ve completed: Focusing on…
Dryer Troubleshooting Tool Puts New Spin on Blog Strategy
Mr. Appliance, the top appliance repair franchise brand in the US, needed to reach more middle-of-funnel prospects with their organic content strategy. Oneupweb developed a keyword strategy and the right type of content – an interactive tool! – to drive more organic leads for this client. Challenges The website’s existing resource content was focused on…
