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Introducing Allie Crippen
Allie Crippen, Graphic Designer I graduated from the Ferris State University Graphic Design program in May 2018. I had a short internship the summer between my junior and senior year with a local design studio in Grand Rapids. Following graduation, I worked for a local agency in Traverse City for three years, specializing in SEO…
Introducing Jonathan Davila, One of Our Creative Minds
Jonathan Davila, Graphic Designer When I was younger, I liked art and marketing, and I knew I would follow that career path. Over the years, as a graphic designer, I’ve helped in the creation of brands, social media campaigns, websites and editorial design pieces, including tradeshows. I’ve gained international experience that has opened doors to different design industries. I wasn’t wrong in choosing…
Client Snapshot: HomeSteady Rebrand
Oneupweb began working with HomeSteady (previously Shazam Home Services) in December 2020. They asked us to help them create a new company name, logo, brand voice and brand guide. We also conducted user testing to refine branding recommendations and rebranded two customer journey maps for them. Scope of Work The Problem They felt their current…
Facebook Marketing Help from Oneupweb
Oneupweb will answer your Facebook marketing question, for free, on Facebook.com/oneupweb….
What the Heck Are Accelerated Mobile Pages?
Flash back to 2015: The web is slow; many pages aren’t ready for mobile devices; popups and auto-playing videos get in the way of the content you want to read. Remember that? The web is still like that, you say? Oh, right. But believe it or not, things have gotten a lot better, and that…
MITcon 2019: What Franchisors Need to Know About Marketing & Technology
The big takeaway from this year’s Franchise Marketing Innovation & Technology Conference (MITcon) in Austin, Texas is to slow down and see the consumer through the technology. While “slowing down” seems like the wrong advice in a fast-moving industry like digital marketing, it’s important to fully understand why you’re investing in new technology or new…
Drupal Website Development Training
JD Antosiak is one of Oneupweb’s developers. He regularly writes about development topics, company culture and more. He was trained in Drupal through Evolving Web. As a developer at Oneupweb, I work furiously day in and day out on WordPress websites, but wanting to lend a hand with the fewer Drupal-platformed sites that come in…
The Big Google Analytics Glossary
Google Analytics Definitions + Other Data Analytics Terms Trying to get better at data analysis? Need to present a digital marketing report to the board? This Google analytics glossary includes straightforward definitions for the Google Analytics terminology and general digital marketing terms you should know. Get into it! In 2020, Google announced Google Analytics 4,…
How to Run a Quick Accessibility Audit: Beyond the Minute
When accessibility comes up in relation to business, we’re quick to think of wheelchair ramps and handicap accessible bathrooms. But with so much business happening online and via smartphone, making digital landscapes accessible is just as important as doing so in our brick and mortar locations. Importance of Website Accessibility Website accessibility isn’t just the…
Glad Meals & Safe Harbor – Volunteer Profile
From Dark Alleys to Hot Waffles From a young age, I’ve been warned to avoid dark alleys, scruffy-looking men and anyone who appears to be “not all there.” Especially as a young, female runner, I was told to never go in the areas where homeless people were: Don’t go under the Union Street Bridge, avoid…
How to Create a Content Calendar
At Oneupweb, we use a content calendar for our internal content marketing and build them out for clients. It’s more than just a way to keep track of content; it’s an all-encompassing content strategy that includes SEO-optimized blogs, engaging social content, on-brand videos and promotion tips. In this blog, we’ll explore how a content calendar…
What Is the California Consumer Privacy Act (CCPA)?
The California Consumer Privacy Act (CCPA) is a new law giving California residents greater control over their personal data being collected and sold. Businesses will soon feel the heat from the CCPA. While this privacy law was signed in 2018, enforcement begins January 1, 2020. The CCPA amends a 1972 California privacy law to include…
