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Implementing AMP on the Oneupweb Blog: A Case Study
Introduction What Is AMP and How Is it Improving Website Performance Today? When it comes to websites, fast is better. Google has repeatedly said page speed is a ranking factor (affects search engine placement) – but it matters just as much for the user. Research shows that 32 percent of users bounce if a page…
Giving Back to Children In Our Community
JD Antosiak has been working with Oneupweb for a year and a half, he is a father of two and has been faithfully serving at Resurrection Life Church for almost 8 years. When I decided to switch jobs, it was more about culture, benefits and burnout than it was about money. My life looked different…
Digital Summit Detroit Recap
You might have seen us there, or you might have seen it on our social media, but some members of the Oneupweb team traveled to the Digital Summit Detroit conference last week, the annual confab for digital marketing pros. This was our second year in a row where we sponsored a stage and had a…
What Oneupweb Did This Summer
Stephanie Miller is one of Oneupweb’s Content Marketing & SEO Project Managers I went to Lake Superior Provincial Park, north of Sault Ste. Marie in Ontario, twice this summer – once for backpacking and once for canoe camping. My boyfriend and I found camping spots overlooking Lake Superior and smaller inland lakes. We saw the…
Supplementing Your Corporate Marketing Budget With a Smaller Franchise Budget – A Breakdown
Do you know what your business is spending on marketing? On average, small businesses earning less than $5 million a year should be spending between 7 and 8 percent on marketing, while companies above that tend to spend closer to 11 percent. This shows that corporate budgets can be almost five percent more than small…
Digital Marketing for Medical Professionals – 3 Tips to Get Started
It’s a recent trend that medical professionals and healthcare practices feel the need to embrace digital marketing. Word-of-mouth referrals from patients you’ve known your whole life no longer cut it when healthcare consumers not only find you on Google My Business but also go to review sites like Healthgrades and Yelp to shop for hospitals,…
On Which Social Media Platforms do Hashtags Work?
Hashtag research is a lot like keyword research. Hashtags in social media marketing are extremely important, but there are some platforms where you’ll see better results than others. Social media is all about connecting and creating conversation, and one of the best ways to join these conversations is with hashtags. We’ll go through the top…
Key Takeaways from SMX Advanced 2019
Last month, two Oneupweb employees traveled across the country to attend SMX Advanced 2019 in Seattle, a premier search marketing conference that we were fortunate enough to have attended last year, too. At this momentous meeting of marketing minds (holy alliteration!), keynote speakers from marketing and tech giants like Google, Microsoft, Search Engine Land, and…
3 Dog-Friendly Restaurants and Bars We Love in Traverse City
Tessa Lighty is Oneupweb’s social media coordinator. She’s one of many dog owners in the Oneupweb office. To see even more pictures of her dog, follow her on Instagram. My dog Morel goes everywhere with me. I’m not even kidding. I couldn’t bring her to a Halloween party last year, and I left after a…
The Smart Commute Week Challenge
Andy Olds is Oneupweb’s PPC Project Manager and walks, bikes or skis to work regularly. He was Oneupweb’s captain for Smart Commute Week. Tessa Lighty is Oneupweb’s Social Media Coordinator and helped Andy rally the team for the week. As part of an annual celebration of cycling, walking, skateboarding, swimming, paddling, skipping, taking the bus,…
What a Hot Dog Fundraiser Taught Me About My Coworkers
This blog was written by Freddy Hunt, Oneupweb’s director of SEO & Content Marketing. Connect with him on LinkedIn! It’s not easy asking your coworkers to donate their hard-earned money. After all, they come into the office to make money, not to give it away. I was recruited by my brother-in-law to raise money for…
Now It’s Personal: 4 Tips for Personas in Higher Education Marketing
For digital marketers, few industries are as challenging and rewarding as higher education, particularly when it comes to driving enrollment. Through all steps of the journey, reaching and connecting with qualified prospective students is difficult — and that’s to say nothing of actually getting them to apply. Personas bridge the gap by connecting marketers with…
