Resources Resources
Gravity Forms and Salesforce Integration: A Step-By-Step Guide
Gravity Forms is one of WordPress’s most intuitive form builders, making it ideal for marketers who want customizable and trackable form data. Organizations using both Gravity Forms and Salesforce can integrate the tools for clean data, automated notifications, and improved analytics to guide future decisions. For years, marketers relied on a specific tool to connect…
The Ultimate Healthcare Marketing Manual
Effective healthcare marketing strategies share one vital, all-encompassing characteristic: trust. Marketing to patients is an invitation to put their health, wealth, and happiness in the hands of healthcare professionals they’re meeting at a time of uncertainty and discomfort. Our downloadable healthcare marketing manual offers in-depth, channel-by-channel insights to help your brand grow. Take our proven…
SEO for Dispensaries: Grow Your Business Organically
As more states legalize recreational marijuana and municipalities offer up more licenses, cannabis retailers battle market saturation and are more and more desperate to stand out. As a part of a comprehensive marijuana marketing strategy, search engine optimization is a smart investment with long-term results. Marketing in the Cannabis Industry: Why SEO? Dispensaries face regulatory…
The Franchise Marketing Playbook
Franchise marketing starts at the top. As a franchisor, it’s up to you to set the tone for your corporate brand and help franchisees find ways to translate that tone for local marketing campaigns. With over two decades of experience providing franchise marketing support, we’ve compiled the strategies, the tactics and the channels that deliver…
The Basic Elements of a Marketing Plan (with a Free Template)
Creating a yearly marketing plan is a crucial part of delivering results for your organization. Using an annual marketing plan template will give goals and objectives shape, define business priorities and serve as a central source of truth that is easily accessed all year long. While no two businesses are alike, our annual plan template…
The Multilocation SEO Guide
What is it, what isn’t it, and how do I do it right as my organization grows? Executing SEO for multiple locations is tricky, whether your business has locations across a single state or the entire world. One of the best ways to concentrate the benefits of all your marketing efforts is to represent all…
How to Convert Abandoned Carts – And Avoid Them
Everything fell into place; your customer found precisely what they were looking for and added two to their cart. Before they converted, they left. Abandoned cart recovery is crucial to any brand’s ecommerce success, but it can take time to develop an effective strategy. So, we did it for you. Learn why customers abandon carts,…
Testing SERP Feature Impact on 5 Websites
Search engine results pages (SERPs) are always changing. Google is constantly testing new SERP features to provide users with information more efficiently and often without clicking through a result to a domain. The no-click SERP has changed the way we search the internet, but how big of an impact do SERP features have on important…
The Practical Guide to Google Local Listings for Franchise Businesses
Google provides powerful tools to connect customers to local businesses. Using Google local listings can help franchisors make the most of their marketing dollars and support franchisee growth. Take ownership of your Google Business Profile and get started! Essential Google Local Listing Terms Before we get started, here are two terms used throughout this guide…
Oneupweb’s Website Planning Guide
Your business’s website project approaches. You’re sweating. Uncertain. Dreading the thousands of tasks you’ll soon be somehow juggling. Then you get lucky enough to land on this page! Our agency experts created a website project plan that works for new websites and redesigns. It also applies to merges and migrations. Use the guide to get…
Developing a Marketing Strategy for Your Franchise Business
Here’s what you need to know: Why focus on improving digital marketing? If you’re like many franchisees, you might not use digital marketing to its full potential. Maybe you don’t believe the payoff will be worth your time, or you prefer to stick to the traditional marketing methods you’ve relied on for years. But if…
Google Optimize Guide
To keep up with the fast pace of digital marketing strategy, marketers rely on past experience or others’ data to make an informed guess about what is going to work. The key to making marketing more efficient is putting that guess to the test. A/B testing and multivariate tests are good ways to do that….
