Higher Education Marketing Services
If you’re looking for a higher education marketing agency, it pays to do your homework. Students and their parents start and end their college search online, putting an all-new premium on your college or university’s digital footprint. Balance a data-driven approach with user-first design and messaging; that’s what Oneupweb does best.
Marketing higher education is more challenging than ever. With more options and competition in the space, it takes a robust, multichannel approach to differentiate your institution from the rest. Show prospective students what your school has to offer with an experienced higher education marketing agency by your side.
Your Go-To Marketing Agency for Higher Education
Not just services; solutions. Oneupweb has nearly three decades of experience in crafting effective higher education marketing strategies for colleges, universities, and private schools across the country. You’ll work with a hand-picked, integrated team of experts to maximize the impact of key marketing channels like PPC, social media, and more.
Oneupweb has the resources to support all your efforts, including:
- Enrollment marketing
- Graduate school marketing
- Medical school marketing
- Law school marketing
- Private school marketing
- And more
Higher Education Marketing That Passes the Test
Too many higher education marketing agencies have one playbook. It’s wash, rinse, and repeat, ignoring the unique value propositions of your institution, your campus, or your programs. With Onepupweb, you’ll work with a fully integrated higher education marketing team that combines paid media, content, social media, and media production efforts to discover opportunities and deliver results – whatever it takes.
Higher Ed Marketing FAQs
What is higher education marketing?
Higher education marketing includes the comprehensive promotion of higher education programs, campus life, and unique opportunities to increase enrollment, collect donations, or meet other institutional goals. Higher ed marketing requires a multichannel approach that includes email marketing, paid media, social media, content marketing and more.
Why is marketing important in higher education?
Marketing is crucial in an increasingly competitive higher education environment. Students have more options than ever, including non-traditional online universities, hybrid courses, as well as attractive trade school and labor force options. Marketing communicates the value of a college or university education and the unique benefits of learning at a specific institution.
How do higher education institutions develop effective marketing strategies?
We help higher education marketers craft effective strategies through quantitative market research, clean data, and a comprehensive approach that leaves no marketing channel untouched.
Higher Education Case Studies
SOCIAL MEDIa marketing
Duke Fuqua School of Business
We grew the new applicant number by 409%.
PAID MEDIa marketing
Boston College
Program applications increased 156%.
VIDEO MARKETING
The Jed Foundation “Right Fit Quiz” Promo
Oneupweb produced a promotional video for The Jed Foundation’s “Right Fit Quiz.” The quiz is part of a larger objective of preparing teens for the transition out of high school.