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Is Infinite Scroll or Pagination Better for Your Website Archive?
You make thousands of decisions when you create a new website. From web hosting to CMS to color scheme, you want to make choices that will make your website user-friendly and optimized to rank in organic search results. When considering how your content will load on archive pages – such as your blog home –…
Now It’s Personal: 4 Tips for Personas in Higher Education Marketing
For digital marketers, few industries are as challenging and rewarding as higher education, particularly when it comes to driving enrollment. Through all steps of the journey, reaching and connecting with qualified prospective students is difficult — and that’s to say nothing of actually getting them to apply. Personas bridge the gap by connecting marketers with…
Beyond the Minute: 7 SEO Myths Debunked
Search engine optimization is something we as digital marketers use every day. These are some of the most common myths surrounding our business. The benefits of SEO shouldn’t be disputed any longer, so let’s lay these myths to rest: 1. Myth: SEO doesn’t work. Truth: Simply put, yes, it does. Search engine optimization delivers organic…
Best Marketing Video Apps: Beyond the Minute
If you tuned into our Monday Marketing Minute on the rise of video marketing then as a marketer you know that video is not something you can ignore. But what if you don’t have the budget or resources to have professional video produced for your channels? Producing your own videos may seem too challenging, but…
Oneupweb Client Focus: Ronda Rousey
In the summer of 2018, Ronda Rousey approached Oneupweb with a unique challenge. Deep into her new career as a WWE superstar, she had no platform for directly reaching her fans on her terms. For years, the only communication Rousey had with her fans was through the media, but the ESPNs or TMZs of the…
Near Me or Best? How to Navigate Emerging Search Trends
I follow Think with Google on LinkedIn for the search trend factoids they regularly share. These straight-forward data points help marketers keep track of emerging search behavior, like the fact that mobile searches for “best” have grown over 80% over the past two years. Oh how interesting! Did you also know that mobile searches for…
Service Franchise Case Study: Molly Maid
How we helped Molly Maid expand their blog content, sell more gift certificates and improve their website UX. At a Glance The Problem: Molly Maid, one of the leading home cleaning service providers in the United States, was looking to increase their footprint in search engines and connect with more prospects. They also wanted to…
About Us
Get to Know Oneupweb Our clients work with us because we’re professional, knowledgeable, approachable listeners. We aren’t here to squash ideas and take all the glory. We’re here to earn trust, solve problems and celebrate with you. Get to know us a little better: Our mission is to foster an environment that encourages our colleagues…
President Trump, Here’s Why Fox News Doesn’t Rank on Google
Earlier this week, President Trump accused Google of intentionally suppressing conservative news outlets and hiding news that casts the administration in a favorable light. In his series of Tweets, Trump specifically called out “Fake CNN” as being prominent on Google. Well, Mr. President, when it comes to ranking in Google search results, there are rules…
Beyond the Marketing Minute: Google Tag Manager
What is Google Tag Manager? Google Tag Manager is a free Google tool that allows you to drop code (or tags) on your website through a container snippet. Therefore, you don’t have to hardcode anything. You can just load tags and triggers to your Google Tag Manager container. If the explanation above made you more…
Content Marketing Services
At Oneupweb, we build content marketing campaigns that are uncompromising in their ability to attract, delight and retain your customers. It all starts with putting words on the page – the right ones – and optimizing the content you have already….
10 Best Practices to Boost Your UX Strategy
What Is UX? Before we get into UX strategy, let’s talk definitions. UX, or user experience, is a term that Don Norman coined in the early 1990s, when he was VP of the Advanced Technology Group at Apple. He defined user experience as encompassing all aspects of the end user’s interaction with a system, including…