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The Top Social Media Trends in 2023
That’s a wrap for 2022. If you’re not sure what the new year will bring to your social media marketing, don’t worry. At Oneupweb, we are constantly looking forward make sure we’re not only ahead on trends but also able to help you start 2023 on the right foot. We’ll look at what 2022 social…
Mobile Optimization Tips for Your Website and Other Digital Content
When smartphones first came on the scene, businesses created pared-down versions of their standard websites and called them their mobile sites. It worked. For a while. With the ever-increasing number of devices and screen types, mobile website optimization and design have become the default for all internet users. Marketing on the Move: Mobile-First is a…
Mastering Social Media on the SERP With 5 Social SEO Best Practices
Social media doesn’t stay on self-contained websites anymore. It’s all over the internet, from actors reacting to tweets in interviews to account links featured on nearly every company’s website. Social media posts are also becoming more vital to SEO, showing up on the SERP (search engine results pages) for some queries! Google searches frequently return…
Here’s Your Monthly Social Media Report Template
Social media managers need to condense mountains of data into concise visual reports to show value and make informed decisions. We experimented with dozens of social media marketing report templates but couldn’t find one that met our needs – so we made our own in Looker Studio, formerly known as Data Studio. Download this customizable…
How Effective is Video Marketing? ROI, Stats and Rationale
There’s ample evidence that video marketing is a smart investment. For B2B and B2C companies, video content can be utilized on your website, social media, paid search, third-party publishers and other channels to drive awareness and conversions. Does the strategy stand up when you dive deeper into video marketing stats? Let’s get into the numbers….
Developing a Social Media Strategy
Why You Need One, How to Make One, and How a Marketing Agency Can Help Navigating your business’s social media success without a strategy is like expecting to arrive at a destination well prepared and on time despite having the slowest transportation, missing luggage, and an incomplete map. Impossible! When you plan accordingly, social media…
The Ultimate Glossary of Content Marketing Terms and Terminology
You don’t need to know it all. In a dynamic industry like digital marketing, even experts like us have to stay on our toes to keep up with the latest content marketing terminology. Industry-specific terms aren’t designed to alienate anyone; they’re created or used to accurately represent the tools, roles, and aspects of content marketing….
How to Improve Social Media Presence
There are several ways to improve your company’s social media presence. By being human, understanding your audience and keeping the conversation going, you can get more out of the time, energy and budget you put into social media platforms. Apply these guidelines to your strategy for Facebook, Instagram, Twitter, LinkedIn, TikTok and more. Three Ways…
Frequently Asked Questions
FAQs Want to get to know our agency? Check out our answers to questions that people ask us most often. Experience Process & Pricing Culture & Careers Connecting with Us…
The Big Google Analytics Glossary
Google Analytics Definitions + Other Data Analytics Terms Trying to get better at data analysis? Need to present a digital marketing report to the board? This Google analytics glossary includes straightforward definitions for the Google Analytics terminology and general digital marketing terms you should know. Get into it! In 2020, Google announced Google Analytics 4,…
On Which Social Media Platforms do Hashtags Work?
Hashtag research is a lot like keyword research. Hashtags in social media marketing are extremely important, but there are some platforms where you’ll see better results than others. Social media is all about connecting and creating conversation, and one of the best ways to join these conversations is with hashtags. We’ll go through the top…
How to Choose a Social Media Management Tool
Social media is about more than sharing vacation photos, watching cat videos and cringing at distant family members’ political posts. For businesses, these social platforms are valuable tools to build brand awareness, boost sales, engage with current and potential customers, and much more. While these tools are easily accessible, separately managing Facebook, Instagram, Twitter, LinkedIn,…