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President Trump, Here’s Why Fox News Doesn’t Rank on Google
Earlier this week, President Trump accused Google of intentionally suppressing conservative news outlets and hiding news that casts the administration in a favorable light. In his series of Tweets, Trump specifically called out “Fake CNN” as being prominent on Google. Well, Mr. President, when it comes to ranking in Google search results, there are rules…
Current Customer Profile vs. Ideal Customer Profile
Behind every good marketing strategy is a good buyer persona – or there should be. If you’ve worked with a marketing agency before, no doubt you have been told the importance of the buyer persona; if you haven’t then listen up now – buyer personas are important! Maybe right now you’re rolling your eyes as…
How to Get on Board with Influencer Marketing
It’s more accessible to small businesses than celebrity endorsements Influencer marketing is a term with a lot of buzz right now in marketing circles. Influencer marketing is partnering with the personalities in your business niche for tacit or explicit endorsement of your company’s product or service. We’re talking about bloggers, insiders, experts and industry observers….
5 Tips for Increasing the Effectiveness of Your Social Strategy
“I don’t know why our social strategy isn’t working. I setup Twitter, Facebook, Google+, Tumblr, Pinterest, Instagram, Snapchat, LinkedIn and YouTube!” More often than not, whenever I talk to clients during the discovery process and the conversation gets to Social, I get the aforementioned as a response to what’s not working for them. I think…
11 Tips for Selling on Social
Are you ready to sell on social media? This post will show you how to find and attract leads, build relationships, move your social media followers into your marketing funnel, and finally, how to make the sale! 1. Be present on social media, and use keywords in your profiles. The very first step is to…
Oneupweb Client Snapshot: Armstrong Garden Centers
WE GREW THEIR BUSINESS Armstrong Garden Centers has a strong name in the home and garden community with over a century of exceptional service. Their loyal following had stayed with them throughout the years, but they needed to expand their customer base. Their challenge was to increase first-time foot traffic to their brick-and-mortar stores and…
33 Web Design Terms You Need to Know
HTML, CSS, CTA, RSS, RGB—it’s easy to be confused by the myriad of terms floating around the web. But, when it comes to designing and managing your website the more familiar you are with the jargon the better prepared you are to communicate with your team. For this reason we have compiled 33 need-to-know terms…
CRM Retargeting in Higher Education Marketing
In higher education marketing, successful enrollment campaigns follow the most basic rule of relationship marketing: there’s no substitute for personal contact. Beyond “The Big Three” (Cost, Financial Aid, and Academic Reputation), Noel-Levitz’s comprehensive 2012 study reveals “Personalized Attention Prior to Enrollment” as the leading factor to enrollment among four-year private first-year students. Despite this, the…