Resources
Ethics and Marketing: A Line in the Sand
Marketing ethics go beyond industry regulations or platform terms of use. Ethical concerns in marketing go deeper, forcing organizations and agencies to evaluate strategy, content, and tools to respect consumers’ rights. In an industry known for toeing the line, modern technologies like artificial intelligence and murky privacy rules have made doing the right thing murkier…
3 Digital Marketing Predictions We Got Wrong (Mostly)
No one can predict the future, especially in digital marketing. Despite claims after the fact, most people didn’t expect Myspace to collapse, Google+ to fail miserably, or Twitter to become X and almost immediately lose 23% of its user base. What works now may not work in the future, and early movers are more likely…
Introducing Nick Kurtz, Marketer Extraordinaire
Nicholas Kurtz, Senior Paid Media Project Manager Since growing up in Traverse City and then graduating from Grand Valley State University with a bachelor’s degree in advertising and public relations, I’ve found myself marketing both in-house and at agencies for a wide range of products and services on local, regional, national, and even international levels….
Get to Know Cody Sovis
Cody Sovis, Senior SEO and Content Marketing Specialist I picked up social media marketing as a part of a retail job and moved slowly and irrevocably closer to the industry. Over the years, I helped run social media accounts for friends, local businesses and non-profits and, before I knew it, marketing was my full-time gig!…
Meet Kehoulani Krimbill
Kehoulani Krimbill, Account Manager After graduating from Alma College with a bachelor’s degree in Communication, I spent the next 10 years working my way up the ladder at a small marketing agency; from a part-time sales role to managing accounts, and eventually leading the team as Creative Director. I worked with a range of clients,…
How Oneupweb Got Its Name
Oneupweb just sort of rolls off the tongue, doesn’t it? For over two decades, the Oneupweb brand has constantly evolved to meet a changing industry and reflect new capabilities. Through it all, the Oneupweb name – and its mission – always come back to one thing: nerds. The Meaning of One-Up: Arcade Speak for “Extra…
Meet Teddy & Bianca, Oneupweb’s Famous Office Dogs
If you’ve ever had the good fortune to receive a presentation from Oneupweb, you’ll have almost certainly paused on the last slide. Every PowerPoint deck we’ve made over the past few years is capped with a glamorous photo of our Chief Barketing Officer (CBO), Teddy Meza. His meteoric rise within the company is the subject…
Meet Erin, Oneupweb’s Human Resources Manager
Erin Lentz, Human Resources Manager I am a proud Traverse City native. After completing high school, I entered the Air Force and traveled the world, returning to Traverse City 10 years later. I completed my Human Resources Management degree at Davenport University and began working for a local transportation organization. Oneupweb’s culture drew me in,…
How Do You Know When to Change Marketing Agencies?
Your digital marketing partner is a critical investment in the success of your business. Brands need a partner they can count on to deliver results, communicate and drive strategy. We’ve heard plenty of bad stories about working with marketing agencies. Marketing is a long-term investment built on relationships, performance and results. How Can You Tell…
Meet Megan, Writer Extraordinaire
Megan Youngerman, SEO & Content Marketing Project Manager I grew up in Holland, Michigan, and received a Bachelor’s in Writing and Rhetoric from DePaul University. I found my way into marketing as a content writer for a small marketing startup in Holland that worked with local manufacturers and farmers. Since finding Oneupweb, I’ve enjoyed working…
Meet Cam “The Mustache” Benak, Account Manager
Cameron Benak, Associate Account Manager I was born and raised right here in Traverse City, Michigan, graduating from Northwestern Michigan College with an associate’s degree in Accounting along with extra credits in general business, marketing and advertising. Out of college, I got a job as a sales assistant at the local news station, TV 7&4,…
Meet Laura Payne
Laura Payne, Head of Social I hail from Cadillac, MI, but my post-college journey took me to various parts of the country. While at MSU as a Spartan, I pivoted towards the entertainment industry and headed to Full Sail University in Orlando, FL, to pursue a degree in entertainment business. After graduation, I soaked up the…
