Resources
How Different Pricing Strategies Work (And How to Choose the Right One)
An effective pricing strategy impacts every part of a product’s success. Brands use a variety of pricing approaches to balance often contradictory priorities, from preserving margin to being competitive in the market. There’s no one-size-fits-all price strategy for any product or service, but you can find the numbers that work for you by understanding the common…
Dental Practice Due Diligence: Don’t Overlook Digital
Dental practice acquisitions are an increasingly common way to achieve sustainable growth, establish regional market superiority, and benefit from centralized billing, scheduling, and marketing. In today’s increasingly competitive market, dental mergers and acquisitions are part and parcel of a changing industry landscape. Whether you’re looking to grow or seeking acquisition, it benefits both parties to…
FAQs about Marketing Consulting
Many businesses count on consultants to lead their marketing strategy in the right direction, especially when they’re beginning to prioritize digital strategies. Below you’ll find answers to some commonly asked questions about hiring and working with a marketing consultant. 1. What Is a Marketing Consultant? A marketing consultant is a person, or a team (in…
Your Marketing Checklist
Things are uncertain. We know. Here are eight things you can do today to take control of your marketing and set yourself up for success, no matter what’s ahead … Go through your social posts and channels. If there’s anything that you’ve planned or scheduled out that needs a second look or to be shelved,…
