Resources
What’s New in Google Analytics 4?
Google Analytics 4 offers several new features that make cross-domain tracking, event reporting, and gathering valuable insights more convenient for marketers. While the transition to GA4 might seem like a steep learning curve, there’s one big reason to invest time in learning the platform: You have to. Google announced that Universal Analytics will stop gathering…
The Practical Guide to Google Local Listings for Franchise Businesses
Google provides powerful tools to connect customers to local businesses. Using Google local listings can help franchisors make the most of their marketing dollars and support franchisee growth. Take ownership of your Google Business Profile and get started! Essential Google Local Listing Terms Before we get started, here are two terms used throughout this guide…
A Conversation with the Vice President of Digital Marketing at Franworth
Brandi Kloostra has brought the Oneupweb team with her as she’s conquered the franchise marketing industry time and time again. Always working multiple jobs from a young age, Brandi went from delivering newspapers to Vice President of Digital Marketing at Franworth, with more than a few stops along the way. Through her personal (wife, mother…
Do You Need a New Website? Here’s How to Tell
Making the decision to build a new website or invest in a refresh requires a lot more than looking at it. While a visual assessment helps, data points should also be a huge deciding factor. We’ve put together a few ways to determine if you need a new website, plus what you should expect to…
Six Things We Learned About GA4 in a Year+
The release of GA4, the new Google Analytics, was announced in late 2020. This technology will likely replace Google Universal Analytics (UA) on July 1, 2023. Despite the murky future of Google Analytics UA vs. GA4, our digital marketing agency knew one thing back in 2020: All our clients used Google Analytics, and they all…
Why Using Longtail Keywords with Low Search Volume Is Powerful
It may seem counterintuitive to target a keyword with only 10 to 150 searches per month on a national level. Your leadership or digital team has probably asked questions like, “What is a good keyword search volume?” But really, any longtail, low-volume keyword can pack an intense punch when it’s ultra-relevant to your audience and…
Shopify vs. WordPress: Which Is the Better Website Platform for Your Business?
Shopify and WordPress have grown into top website platforms for businesses. While both offer robust ecommerce solutions for retailers, appointment scheduling for service-based companies, and tools to make your brand look beautiful, one may be better suited for you. By evaluating each website platform, comparing costs, and setting your digital priorities, you can make your…
How to Add Your Business to Apple Maps (and Why You Should)
Apple Maps is the built-in navigation app on more than 1.2 billion iPhones around the world. Those users are always on the go, and many rely on the app to find everything from a place to eat to legal services to a new pair of shoes. Get in front of those customers in just a…
Google Analytics Privacy: Austria Says “Nein” to Transatlantic Data Transfer
Facing a litany of privacy lawsuits, Google’s hottest fire is now in Austria. In December 2021, a small case focused on NetDoktor (think “Austrian WebMD”) put EU-US data transfer back on the radar of marketers and any organization that relies on Google Analytics for data collection. This single “Schrems II” ruling could have an impact…
How to Choose the Best SEO Agency
Finding the right SEO agency can have a tremendous impact on your business. With the right SEO partner, you can expect a measurable improvement in website traffic, lead quality, and conversions. The right agency offers so much more than keywords. Today’s SEO environment requires a holistic approach that combines technical SEO, on-page SEO, and link…
Website Design and Development Snapshot: Windemuller
In early 2021, Windemuller, a Michigan-based electrical and design-build contractor, set their sights on a new website. With Oneupweb’s help, we successfully launched a new website that showcases their variety of services. The Problem: Windemuller needed a modern, easy-to-navigate website that made their services easy to understand. With nearly 100 core pages explaining their specialties,…
The Big, Bad List of SEO Terms You Need to Know
Are you an SEO nerd? Are you looking to become one? There can be a steep learning curve in an industry full of obscure digital marketing terms and SEO acronyms. SEO itself is an acronym; if you don’t know what search engine optimization is already, the long SEO glossary of terms and abbreviations can seem…
