Resources
Digital Marketing In the Construction Industry: A Case Study
Digital Marketing In the Construction Industry: A Case Study Since 2010, McCarthy Building Companies has trusted Oneupweb for effective SEO and content marketing services. Over the years, we’ve supported McCarthy and its subsidiaries to shape digital marketing strategy, improve SEO performance, create brilliant content, and support their sustained growth. This case study was originally published…
SEO PPC Pivot Table Template
You probably already know the benefits of aligning your organic and paid marketing campaigns. Congratulations! You’re ahead of the game. If you haven’t started integrating SEO and PPC efforts, now is a great time to start so you can start raking in that data. One of the tools we use to align our organic and…
What Are SERP Features, and How Do They Affect My Website?
Google is constantly changing the way it presents search results to users. SERP features are any search result displayed that is not a traditional link or paid search result. They display relevant information based on a user’s query to provide the most useful possible experience within the search engine. Clear as mud? We’ll show you…
The Ultimate Glossary of Content Marketing Terms and Terminology
You don’t need to know it all. In a dynamic industry like digital marketing, even experts like us have to stay on our toes to keep up with the latest content marketing terminology. Industry-specific terms aren’t designed to alienate anyone; they’re created or used to accurately represent the tools, roles, and aspects of content marketing….
Video and Photography Marketing Glossary
With modern technology, anyone can successfully incorporate video marketing into their digital marketing strategy. If you’re still learning digital video terminology, our glossary was made for you. Find a list of video marketing terms you’ll encounter as you expand your video marketing strategy and campaigns, as well as photography glossary terms that are relevant to…
How to Make a Content Marketing Plan That Works
Businesses can’t afford to guess and check their content marketing strategy. By learning how to make a content marketing plan built around your goals and within your capabilities, you can create a road map that leads you from where you are to where you need to be. Before creating content, bring your stakeholders together and…
What’s New in Google Analytics 4?
Google Analytics 4 offers several new features that make cross-domain tracking, event reporting, and gathering valuable insights more convenient for marketers. While the transition to GA4 might seem like a steep learning curve, there’s one big reason to invest time in learning the platform: You have to. Google announced that Universal Analytics will stop gathering…
The Practical Guide to Google Local Listings for Franchise Businesses
Google provides powerful tools to connect customers to local businesses. Using Google local listings can help franchisors make the most of their marketing dollars and support franchisee growth. Take ownership of your Google Business Profile and get started! Essential Google Local Listing Terms Before we get started, here are two terms used throughout this guide…
A Conversation with the Vice President of Digital Marketing at Franworth
Brandi Kloostra has brought the Oneupweb team with her as she’s conquered the franchise marketing industry time and time again. Always working multiple jobs from a young age, Brandi went from delivering newspapers to Vice President of Digital Marketing at Franworth, with more than a few stops along the way. Through her personal (wife, mother…
Do You Need a New Website? Here’s How to Tell
Making the decision to build a new website or invest in a refresh requires a lot more than looking at it. While a visual assessment helps, data points should also be a huge deciding factor. We’ve put together a few ways to determine if you need a new website, plus what you should expect to…
Six Things We Learned About GA4 in a Year+
The release of GA4, the new Google Analytics, was announced in late 2020. This technology will likely replace Google Universal Analytics (UA) on July 1, 2023. Despite the murky future of Google Analytics UA vs. GA4, our digital marketing agency knew one thing back in 2020: All our clients used Google Analytics, and they all…
Why Using Longtail Keywords with Low Search Volume Is Powerful
It may seem counterintuitive to target a keyword with only 10 to 150 searches per month on a national level. Your leadership or digital team has probably asked questions like, “What is a good keyword search volume?” But really, any longtail, low-volume keyword can pack an intense punch when it’s ultra-relevant to your audience and…
