Resources

Two SEO marketing professional discussing SEO strategy.

How to Choose the Best SEO Agency

Finding the right SEO agency can have a tremendous impact on your business. With the right SEO partner, you can expect a measurable improvement in website traffic, lead quality, and conversions. The right agency offers so much more than keywords. Today’s SEO environment requires a holistic approach that combines technical SEO, on-page SEO, and link…

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Website Design and Development Snapshot: Windemuller

In early 2021, Windemuller, a Michigan-based electrical and design-build contractor, set their sights on a new website. With Oneupweb’s help, we successfully launched a new website that showcases their variety of services. The Problem: Windemuller needed a modern, easy-to-navigate website that made their services easy to understand. With nearly 100 core pages explaining their specialties,…

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The Big, Bad List of SEO Terms You Need to Know

Are you an SEO nerd? Are you looking to become one? There can be a steep learning curve in an industry full of obscure digital marketing terms and SEO acronyms. SEO itself is an acronym; if you don’t know what search engine optimization is already, the long SEO glossary of terms and abbreviations can seem…

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Achieving Better SEO Results

Search engine optimization, more commonly known as SEO, is one of the most essential ways to build your business’s online presence. Optimizing your website (and other digital properties) to rank higher in search engines will drive more traffic to your website and make you a fierce industry competitor. Some of the quickest ways to achieve…

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Round smart home speaker, which is an example of why blogging is important for voice search results

How to Optimize for Voice Search and Why You Siri-ously Need To

Voice search is one of the fastest-growing segments of search engine optimization (SEO). Brands looking to improve their page rankings can use optimized content to perform better in voice search queries by answering questions and getting inside the head of their customers. We have some recommendations to help you make that happen. If any of…

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The Cringiest & Most Overused Words in Marketing

Marketing copy is often written hastily (or by a content farm) to meet a tight deadline. Other times, it’s written bland to match what’s already approved by legal. Both situations lead to boring copy that doesn’t conquer campaign goals. If you want your words to work, make them fresh and meaningful. Here are some marketing…

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What’s Next in Search Marketing?

Recently, members of our team attended SMX Advanced 2021, Marketing Land’s expert search marketing conference. This year’s virtual conference was a welcome jolt to creativity and inspiration for us. Here’s what everyone was left thinking about after the conference: SEO to the Rescue “With third-party cookies making an exit, marketers can’t rely on many of…

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Two content marketing professionals working at their desks at the Oneupweb office.

Finding Your Ideal Content Planning Solution

The fact that you’re looking for a content planning solution means you’re on the right path. Too many marketers don’t have a content plan. They’re simply producing content for the sake of producing content. We call this “keeping the lights on.” The purpose of this resource is to share a few tips for developing a…

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How to Track Featured Snippets from Google

Featured snippets are one of the most valuable SERP features to rank for. They put your organization at the top of the search results in your own, lovely box. While that may not increase your organic traffic, it will vastly improve brand awareness and credibility. These snippets also increase your visibility through voice search answers….

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Dryer Troubleshooting Tool Puts New Spin on Blog Strategy

Mr. Appliance, the top appliance repair franchise brand in the US, needed to reach more middle-of-funnel prospects with their organic content strategy. Oneupweb developed a keyword strategy and the right type of content – an interactive tool! – to drive more organic leads for this client.  Challenges The website’s existing resource content was focused on…

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Content Marketing Works – We Know Firsthand

Even as a digital marketing agency, we struggle to prioritize our own brand building, search engine optimization, and other internal marketing goals. It’s important to us to always make our clients happy, so our experts are often busy working on a client project instead of internal projects. But in early 2020, we ramped up content…

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AMP SEO Impact in 2021 and Beyond

AMP, or accelerated mobile pages, was never a direct ranking factor for Google, but the search engine has been known to provide a distinct advantage to sites using this format. Now times are changing, and so is the future of AMP. Let’s cover why AMP was so important in the past, how it affects SEO…

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