Resources
Mr. Electric Case Study: Franchise Content Marketing Strategy
The Problem Mr. Electric, the country’s leading franchise of residential and commercial electricians, needed better results from their website content. They wanted to provide helpful blog content to bring organic traffic to the site, increase total brand impressions and improve their social media presence. At the same time, they wanted to drive more conversions. Oneupweb…
Your Guide to Effective Competitor Keyword Research
Keywords are an excellent insight into brand values, product and service priorities and the audience a brand targets online. Conducting an in-depth competitor keyword analysis helps marketers identify content gaps that improve organic keyword positioning and capture more clicks from the competition. With time, creativity and thorough research, competitor keyword targets could be your ticket…
Why Blogging Is Important for Your Business
Effective blogging enhances your business’s authority among humans and search engines, and it drives new brand impressions from people who are interested in industry-relevant topics. A blog also supports marketing efforts through email, paid media advertisements, social media and other channels. Let’s look at the many ways companies use blogs so you can answer for…
Google Business Profile Optimization Tips – From Start to Finish
Make Your Google Listing Magnificent Google Business Profile, formerly known as Google My Business, is a free local listings tool, or business directory, that’s essential for creating a strong digital brand presence. It puts your business information in relevant Google search results and Google Maps – which is exactly where everyone wants it to be….
There Is No “Pandemic Marketing Plan”
If you’re like us at Oneupweb, you’ve seen a disproportionate number of posts about “how to work from home” and “video conference etiquette.” But once you’ve settled in and you know your new #WFH routine, what marketing should you spend your time on? There is no one-size-fits-all “pandemic marketing plan.” Rather, there are many ways…
Why You Should Double Down on Content Marketing During a Recession
Updated June 2022 Despite record-low unemployment rates, high inflation and a return to bear market conditions are causing widespread concern about a possible recession in 2022 or 2023. While the COVID-19 recession lasted a mere two months, no one knows how long the looming recession may linger. It’s reasonable to assume that many companies are…
What Is Full-Funnel Marketing?
The sales and marketing funnel is a visual representation of your customer lifecycle: from awareness and interest to evaluation and purchase. Full-funnel marketing is developing different marketing touchpoints to support every client interaction through each stage of the funnel by offering unique content for the top, middle and lower parts of the funnel. Because the…
Your Monthly Digital Marketing Report Format: Template and Walkthrough
Each month a gift arrives in your inbox. Your monthly digital marketing report! Regardless of what agency you work with, hopefully they’re providing you with reports. Digital marketing reports help businesses understand where traffic is coming from, where it’s headed and why it all matters. Oneupweb’s full monthly reports are endlessly customizable. Depending on the…
What Is Website Bounce Rate?
Everything You Need to Know About Bounce Rate A bounce is what happens when a user leaves your website after visiting only one page. Bounce rate is the percentage of sessions that result in a bounce. Generally, you want to aim for a low bounce rate because it means people are landing on your website…
7 Google Analytics Metrics to Track Every Month
If you’re just beginning to explore your new Google Analytics account, the dashboard can feel confusing and even overwhelming. Do you feel like you need Google Analytics help right off the bat? A good way to start your journey with Analytics is to take a free Analytics Academy course. Google Analytics for Beginners will help…
Local SEO for Franchises
The first thing to know about local SEO for franchises is that it’s not hard, but it can be time-consuming. The second thing to know is that before investing in local SEO (whether through your own time or by hiring someone), you should take stock of how you and your competitors currently appear in local…
Implementing AMP on the Oneupweb Blog: A Case Study
Introduction What Is AMP and How Is it Improving Website Performance Today? When it comes to websites, fast is better. Google has repeatedly said page speed is a ranking factor (affects search engine placement) – but it matters just as much for the user. Research shows that 32 percent of users bounce if a page…