Resources
Digital Marketing for Medical Professionals – 3 Tips to Get Started
It’s a recent trend that medical professionals and healthcare practices feel the need to embrace digital marketing. Word-of-mouth referrals from patients you’ve known your whole life no longer cut it when healthcare consumers not only find you on Google My Business but also go to review sites like Healthgrades and Yelp to shop for hospitals,…
Key Takeaways from SMX Advanced 2019
Last month, two Oneupweb employees traveled across the country to attend SMX Advanced 2019 in Seattle, a premier search marketing conference that we were fortunate enough to have attended last year, too. At this momentous meeting of marketing minds (holy alliteration!), keynote speakers from marketing and tech giants like Google, Microsoft, Search Engine Land, and…
Is Infinite Scroll or Pagination Better for Your Website Archive?
You make thousands of decisions when you create a new website. From web hosting to CMS to color scheme, you want to make choices that will make your website user-friendly and optimized to rank in organic search results. When considering how your content will load on archive pages – such as your blog home –…
Beyond the Minute: 7 SEO Myths Debunked
Search engine optimization is something we as digital marketers use every day. These are some of the most common myths surrounding our business. The benefits of SEO shouldn’t be disputed any longer, so let’s lay these myths to rest: 1. Myth: SEO doesn’t work. Truth: Simply put, yes, it does. Search engine optimization delivers organic…
Applying Personalized Medicine to Healthcare Content Marketing
How should the healthcare marketing industry approach content marketing? How about starting with a simile: Content marketing is like personalized medicine. Allow us to explain. Personalized medicine (PMx), or medical care personalized for an individual patient, grew out of the work in human DNA identification completed by the Human Genome Project in 2003. The genome-specific…
The Tools for Successful Web Page Optimization: Beyond the Minute
There’s science behind the SERP. Results brought to the top of a Google search are there after careful web page optimization. It’s a little keyword research, a sprinkle of image attributes and a dash of coding that makes up the secret formula for a well-optimized page. Lucky for you, this blog has all the web…
Local SEO for Healthcare: Yes, It’s Important
What is local SEO for healthcare? When it comes to medical organizations, local SEO is the art of curating your patients’ entire online experience of your organization – from initial research through appointment scheduling. It involves: Having a website with great UX and clear navigation paths Creating specific, localized content Optimizing your site with the…
Why You Shouldn’t Farm Out Your Content
Imagine you’re sitting down to write a letter to a friend. You’ll probably use a unique tone and a personal voice, one that reflects your relationship with that friend and your typical style of speech. Maybe you’ll reference a few shared experiences and inside jokes or fill your friend in on something you’ve discussed before….
How Paid Search and SEO Work Together
Some things just work better together. While paid search and search engine optimization (SEO) might seem like very different marketing strategies, aligning these efforts can improve results across the board. We’ve got a few tips on how to use pay-per-click (PPC) and SEO together to dominate the SERP and create new marketing efficiencies. It’ll maximize…
President Trump, Here’s Why Fox News Doesn’t Rank on Google
Earlier this week, President Trump accused Google of intentionally suppressing conservative news outlets and hiding news that casts the administration in a favorable light. In his series of Tweets, Trump specifically called out “Fake CNN” as being prominent on Google. Well, Mr. President, when it comes to ranking in Google search results, there are rules…
Beyond the Marketing Minute: Google Tag Manager
What is Google Tag Manager? Google Tag Manager is a free Google tool that allows you to drop code (or tags) on your website through a container snippet. Therefore, you don’t have to hardcode anything. You can just load tags and triggers to your Google Tag Manager container. If the explanation above made you more…
How to Track Link Clicks on AMP Sites with Google Tag Manager
As if Google Tag Manager wasn’t already difficult enough for us non-developers to grasp, Google decided to change the trigger variables for AMP websites. With huge help from my developer friend and colleague, we found a solution that allows us to quickly implement basic event tracking on new AMP websites that we have recently designed,…
