Resources
Monday Marketing Minute: Google My Business Verify, Update and Tag
Every Monday, marketing experts from Oneupweb take a minute to talk about industry tips and tricks, new and noteworthy trends, and more. This week we sit down with Freddy Hunt and Gillian Cobb to talk about how to get the most out of Google My Business for your company. Check out the full transcript with the video below and…
Hiding Your Address on Google Business Profile? You Should Reconsider
In working with about a dozen large home services franchise brands, the choice to hide or list your business address in Google Business Profile has been hotly contested. Home-based businesses have a legitimate reason for hiding their address – they don’t want customers showing up at their house! And some brick-and-mortar businesses opt for showing…
Monday Marketing Minute: Getting an SSL Certificate
Every Monday, marketing experts from Oneupweb take a minute to talk about industry tips and tricks, new and noteworthy trends, and more. This week we sit down with Ashley Mugnolo and Gillian Cobb to discuss why you need to buy an SSL Certificate for your site before July 2018, the penalties for not having one, and more! Check out the…
Is Google Dumping Your Analytics Data for GDPR?
Many marketing managers learned about GDPR about a month ago, when Google Analytics sent out a message notifying account holders that they can and should update their data retention settings. Some account holders reacted with panic, fearing their historic analytics data will be lost forever once the new GDPR regulations take effect on May 25….
Updating Your Site to SSL
On February 8, 2018, Google released a statement that its Chrome 68 update – to be released in July 2018 – will increase web security by clearly marking all HTTP (non-HTTPS) sites as not secure in Google Chrome. If your website is currently HTTP (not secure), it’s recommended switching to HTTPS as soon as possible by getting an SSL certificate through a certification authority….
Net Neutrality Repeal: What Does it Mean for Marketing?
After the Net Neutrality repeal on December 14, Internet marketers and the companies they work with are asking a lot of questions. What is Net Neutrality? Wikipedia defines Net Neutrality as “the principle that Internet service providers must treat all data on the Internet the same, and not discriminate or charge differently by user, content, website, platform, application, type…
Meta Description Length for SEO
Google recently increased the display length of standard organic search text snippets and meta descriptions. In the past, the search snippet was limited to approximately 165 characters for the majority of query results. (The same length recommendation applied to meta descriptions.) As of the start of December 2017, that character limit was nearly doubled, allowing…
2018 Marketing Predictions: SEO and Content Marketing
With it being the end of the year, it’s time to focus on what changes we can expect to see in 2018 that will affect marketers. As part of our “2018 Predication” series, we talked to Oneupweb SEO / Content Marketing Managers Freddy Hunt and Christina Marbury about what they think will change about SEO…
Content Marketing Tips for Nonprofits
In October 2016, Oneupweb traveled to Maryland to attend BBCON, the premier tech gathering for social good, and polled attendees asking them, “As a nonprofit organization, what do you find to be the most challenging pain points with your marketing?” One of the top pain points that came out of our informal polling was creating…
Since We Last Spoke: An Update on Trends in SEO
During the summer and fall of 2015, we published a short vlog series entitled “Two SEOs and a Microphone” – one on trends in Hyper-Localization and “Sales” Engine Optimization and the other focusing on Talking Brand and Local Search. In an industry that evolves at lightning speed, search engine optimization trends are constantly changing. Here,…
Google’s “Micro-Moments” Are All Local
The dominance of the smartphone and the increased connectedness of today’s users have given rise to a pretty dramatic shift in the way people shop, work, play, and live. For companies, this means a necessary evolution in the way they devise marketing strategies, particularly in the digital space. How does this shift play out? How…
2017: The Year of the Video
There were a lot of trends that were here and gone again in 2016, but one that is here to stay through 2017 and beyond is video. Last year as an agency we shot, edited and produced more videos than we have in our company history. Pretty incredible! Some of these videos were for our…
