Resources
Digital DIY—Operate At Your Own Risk
Digital marketing isn’t as dangerous as, say—mining or something. But it can get pretty technical. So much so, it’s easy to miss some key details. Yesterday, our brand manager Marta was showing me how to put together an email template in HubSpot. She herself is HubSpot-certified (and Google AdWords-certified; and an all-around pretty savvy marketer…
How Journalism Helped This SEO Get Good at the Internet
The job outlook looks bleak for bowling alley pinsetters. Same for typewriter salesmen, travel agents and switchboard operators. So why would anybody want to study print journalism at a time when newspapers are shutting down, circulation is drying out and newsrooms are doing the opposite of hiring? In 2008, this was a very real question….
Changes You Missed In Search Marketing
We get it—you’re busy; your time is valuable. So let’s cut to the quick and fill you in on some key search marketing updates you might have missed. From the desk of Krista Olson, Oneupweb’s very savvy SEO/Content Marketing Manager (who also happens to make delectable veggie entrees and has been known to cite Osho,…
How to Fail Quickly at Blogging; AKA: Blog Post Kryptonite
I should have called this post “WEBINAR RECAP: Big Data.” Would have been a sure fire way to sink it—fast. That’s not generally the goal. I know that. But if we’re talking about colossal failures, it would have been appropriate. Literally. Our worst performing blogs contain the following words: Webinar Recap Big Data Adding the…
Breaking Down 5 Key Content Marketing Metrics
Your content marketing efforts are robust and coordinated. You’re creating videos, product pages, white papers, blog posts, promotional materials, and more across a variety of channels to drive sales and boost profits. But how do you measure the efficacy of those efforts, in a segmented and clear way? We break down five key content marketing…
5 Tips for Better Business Blogging
Does your business have a blog? Is it driving new traffic to your website? Is it being used to speak to industry news or trends that are meaningful to your customer base? Blogging can be a potent tool for attracting new visitors to your company website. It can also deepen engagement with existing customers, develop…
A 5-Step Approach to Getting Started with Content Marketing
I’ve been traveling the past eight days with two of my staff, meeting with clients and prospects of mid-sized B2B companies in a variety of sectors. The one-on-one exchange has been one of the biggest benefits of this trip—far more productive than sitting at a trade show trapped in a booth, staring across the aisle…
“Make the Logo Bigger!” 5 ROI-Killing Requests You’re Making of Your Marketing Agency
I know what you’re thinking. What makes me, the Director of Sales & Marketing for an agency, qualified to write such a post and expect any of you to think it’s unbiased? Before you draw your gun from the holster determined to blow holes, know this, I wasn’t always on the agency side. Not only…
That’s No Moon: 3 Things You Need To Know About Google Universal Analytics
In the pivotal scene of one of the greatest movies of all time, Star Wars, Davish “Pops” Krail and his squad of Y-wings are making a run in the trenches of the Death Star, when suddenly bolts of lasers tear through two of his squadmates. “Lost Tiree, lost Dutch,” Pops manages, “They came from…behind,” he…
Oneupweb Webinar: Optimizing Site Navigation for Conversion
Site navigation is more than just a directional guide. Designed properly, it’s a critical marketing tool. Optimized site navigation reinforces personal value, communicating relevance, establishing brand authority and personalizing user experience. Navigation design based on market research and customer data means stronger site performance, improved lead qualification, increased conversion rates and more. On Friday, March…
OneUpWeb Presents: Content Marketing and B2B Lead Gen, A Webinar
Content marketing is a personal, conversational approach to marketing. It takes many forms—from infographics to white papers, blog posts (this is content marketing) to webinars. No matter what form it takes, there are ways to make it work for your business. In our latest webinar from this past Friday, we talked about content marketing and…
Getting Your House In Order: A Primer for Inbound Marketing
The days of interruption marketing are nearly over—inbound marketing is quickly replacing the outmoded outbound marketing days of yore. For years now, new technologies have been developed solely for weeding out your outbound marketing efforts (caller id, robust spam filters, and streaming subscription services to name a few). As quickly as new modes of advertising…
