Resources
The “B” Side: A Mixtape Infographic of Google Facts
Google is one of the most influential companies ever, and it’s practically synonymous with the Internet. This infographic highlights some of our favorite facts about Google that you may not have heard before. And for even more fun facts, watch our video! Is the “Google 15” a risk you’re willing to take? Goats are a…
These Big Brands Took a Google Penalty to the Face
There will always be someone trying to cheat, hoodwink or scam the system wherever money is to be made. In the early years of internet, snake oil salesmen ran amok, uncovering clever ways to “game” search engine algorithms in order to boost their rankings in organic search results. Then the law of the land was…
Timing Your Launch: A Lesson from Kickstarter
Timing is one of marketing’s trickiest details. Think about a time when you and your team thought you had planned the perfect marketing tactic or campaign. But then things didn’t go quite as expected. What happened? Any number of things can sink even our best-laid plans—but maybe it was just bad timing? The Case of…
Marketing Planning Survival Guide Part I: Google Analytics
Planning your digital marketing strategy can seem a lot like being dropped in the Amazon and fending for yourself. What’s the best kind of trap for snaring the critters I plan on eating? How can I make it to the river without getting hugged to death by an anaconda? And how do I avoid contracting…
Stop Going Bald Over Google Local
Author’s note: This is a joint post written alongside Oneupweb’s Krista Olson. She rocks. It’s been a long time coming, but Google has re-invested in its local product, now named Google My Business. For years, business owners, search marketers, and social media consultants have bemoaned the mess that is Google for local businesses. Google local…
Google’s New Effort to Improve Mobile Search
As we know, Internet usage via mobile devices has overtaken access by desktop, and Google, as is its wont, is adjusting accordingly, so that it can continue to dominate search. The big G recently announced that if mobile searchers are thinking of clicking through to a specific page, and that page redirects users to a…
Digital DIY—Operate At Your Own Risk
Digital marketing isn’t as dangerous as, say—mining or something. But it can get pretty technical. So much so, it’s easy to miss some key details. Yesterday, our brand manager Marta was showing me how to put together an email template in HubSpot. She herself is HubSpot-certified (and Google AdWords-certified; and an all-around pretty savvy marketer…
How Journalism Helped This SEO Get Good at the Internet
The job outlook looks bleak for bowling alley pinsetters. Same for typewriter salesmen, travel agents and switchboard operators. So why would anybody want to study print journalism at a time when newspapers are shutting down, circulation is drying out and newsrooms are doing the opposite of hiring? In 2008, this was a very real question….
Changes You Missed In Search Marketing
We get it—you’re busy; your time is valuable. So let’s cut to the quick and fill you in on some key search marketing updates you might have missed. From the desk of Krista Olson, Oneupweb’s very savvy SEO/Content Marketing Manager (who also happens to make delectable veggie entrees and has been known to cite Osho,…
How to Fail Quickly at Blogging; AKA: Blog Post Kryptonite
I should have called this post “WEBINAR RECAP: Big Data.” Would have been a sure fire way to sink it—fast. That’s not generally the goal. I know that. But if we’re talking about colossal failures, it would have been appropriate. Literally. Our worst performing blogs contain the following words: Webinar Recap Big Data Adding the…
Breaking Down 5 Key Content Marketing Metrics
Your content marketing efforts are robust and coordinated. You’re creating videos, product pages, white papers, blog posts, promotional materials, and more across a variety of channels to drive sales and boost profits. But how do you measure the efficacy of those efforts, in a segmented and clear way? We break down five key content marketing…
5 Tips for Better Business Blogging
Does your business have a blog? Is it driving new traffic to your website? Is it being used to speak to industry news or trends that are meaningful to your customer base? Blogging can be a potent tool for attracting new visitors to your company website. It can also deepen engagement with existing customers, develop…
