Resources
Oneupweb Webinar: Optimizing Site Navigation for Conversion
Site navigation is more than just a directional guide. Designed properly, it’s a critical marketing tool. Optimized site navigation reinforces personal value, communicating relevance, establishing brand authority and personalizing user experience. Navigation design based on market research and customer data means stronger site performance, improved lead qualification, increased conversion rates and more. On Friday, March…
OneUpWeb Presents: Content Marketing and B2B Lead Gen, A Webinar
Content marketing is a personal, conversational approach to marketing. It takes many forms—from infographics to white papers, blog posts (this is content marketing) to webinars. No matter what form it takes, there are ways to make it work for your business. In our latest webinar from this past Friday, we talked about content marketing and…
Getting Your House In Order: A Primer for Inbound Marketing
The days of interruption marketing are nearly over—inbound marketing is quickly replacing the outmoded outbound marketing days of yore. For years now, new technologies have been developed solely for weeding out your outbound marketing efforts (caller id, robust spam filters, and streaming subscription services to name a few). As quickly as new modes of advertising…
Instagram Video vs. Vine: 5 Things Brands Should Consider
It seems incredible that Vine is barely a year old, and that Video on Instagram didn’t debut until June 2013. Particularly for brands looking to engage the Millennial market, short-format video marketing makes a compelling case. Short-format video appeals, in particular, to Millennials’ appetite for multimedia content and what Nielsen calls their preference for “off-beat,…
5 Simple Ways to Re-Use Your Existing Blog Content
Creating unique and compelling blog content is hard. Deciding on a topic, writing, editing, proofing, then off to design and production, more proofing, scheduling, tagging… there are so many pieces to producing even the simplest blog. Then you post it, and start the whole process over again the next day. But, your blog has so…
Content Marketing: Are You Relevant?
Welcome to 2014, less than two months young and chock with its own flair: a polar vortex, the winter games, Princeton and Facebook with their public “my smarts are smarter than your smarts war”. Seems like it’s going to be eventful and full of content marketing fodder. (Yes, I had to drop that word into…
In a World… Ruled by Video & Infographics
As we recently celebrated the 100th anniversary of Charlie Chaplin’s film debut and pondered Bob Dylan’s Super Bowl appearance (loved it, by the way), it’s a great time to reflect on the importance of video in marketing and advertising. For even (wait for it… cue the movie trailer voice) IN A WORLD… where traditional broadcast…
The Fall of Guest Blogging: Dispelling the Myth
On Monday, Matt Cutts (the head of Google’s Webspam team) took a page out of Richard Sherman’s book when he took to his religiously followed blog and in a video forcefully slammed guest blogging, declaring: “Ultimately, this is why we can’t have nice things in the SEO space: a trend starts out as authentic. Then…
Tip of the Hat, Wag of the Finger: Google & Rap Genius
Since its inception, Google has been fighting an ongoing war against spam. Spam sites, not to be confused with everyone’s favorite canned pork shoulder, attempt to game search engine algorithms through techniques like paid linking schemes, hidden text and keyword stuffing. Practices such as these are bad for search engines because they can dilute the…
5 More Digital Trends For 2014
Customer expectations of the brands they do business with are shifting. Digital information has been invited into nearly every crevice, niche and on-demand moment of our lives. Customers, especially those of us in the 16-45 age range, have developed new and fast-evolving expectations surrounding e-commerce and digital brand interaction. Here are 5 more trends that…
Lessons from the Washington Post’s “Refuge”
There are marketing lessons within reporting on real world events. They aren’t marketing lessons so much as they are general lessons for how to make people pay attention and think—but isn’t that the point of marketing? Recently, the Washington Post ran a heartrending, beautifully human feature on Syria—specifically, the refugees and their stories. It’s possibly…
5 Digital Trends For 2014
It’s December, and 2013 is fast coming to a close. If you haven’t started thinking about 2014, it’s time. Next year is going to be another big one for digital marketing, with big, fast changes in the way people use and interact with the Internet. But don’t fret, we have you covered: #1. Converging Boundaries…