Resources
Zapier: Integrations and Automations for Marketers
There are never enough hours in the day to get it all done, but Zapier automations could save you enough time to drink your morning coffee before it goes cold. Zapier and no-code alternatives like Make and Integrately are smart ways to automate repetitive tasks and free up more time for big-picture thinking. If you’re…
Ethics and Marketing: A Line in the Sand
Marketing ethics go beyond industry regulations or platform terms of use. Ethical concerns in marketing go deeper, forcing organizations and agencies to evaluate strategy, content, and tools to respect consumers’ rights. In an industry known for toeing the line, modern technologies like artificial intelligence and murky privacy rules have made doing the right thing murkier…
Media Literacy and the Rise of Stealth Marketing
You’d be forgiven for confusing this piece’s title with a Star Wars film, and the parallels are close enough to justify an extended (but not over-extended) metaphor. Media literacy (an informed, perhaps cynical understanding of how products, ideas, and services are marketed) is a force for good and the best way to combat stealth marketing….
11 Tips for Ecommerce Product Page Optimization
Ecommerce brands spend considerable time and budget driving customers to product pages – but is that page the best it can be? Optimizing product pages is a cost-effective way to increase conversions and maximize the value of your marketing efforts. Whether your site has a dozen product pages or hundreds, we have seven tips to…
Why Consistent Branding Is Important (And How to Stay on Track)
Establishing and maintaining brand consistency is no mean feat. Digital marketers work across dozens of channels and platforms, often in divided, asynchronous teams, making it all too easy to sacrifice consistency for convenience. But we all know that consistent branding is worth the work, and it’s easier than you think with the right systems in…
Why You Shouldn’t (Always) Post Links on Facebook
Meta designed its two marquee platforms to win the attention economy. The underpinning algorithms that shape the user experience on Facebook and Instagram are constantly optimized to serve users personalized content – the right cat video at the right time. Everything these algorithms do is meant to keep users on the platform. That’s a big…
Why First-Party Data Is Important to Your Brand
Businesses rely on data to make smart decisions, but not all data is created equally. First-party data collection is a vital (and undervalued) component of digital marketing, often assumed to be something only the biggest brands can do efficiently. That’s simply not the case! Brands of all sizes can develop a first-party data strategy to…
Blogging Best Practices for Brands
Blogging has been declared dead time and time again. But there’s a good reason some of the biggest brands on earth have a steadily maintained, high-quality blog – it works. If your team isn’t seeing results from blog content, it’s time for a gut check. Whether you’re looking for SEO tips for blog posts or…
How to Market Yourself in Real Estate
You signed up to buy and sell houses or commercial property, not start a TikTok account. Marketing for realtors has changed dramatically over the past two decades, moving from the Yellow Pages and newspaper ads into diverse, competitive digital marketing channels like paid search and automated emails. The shift triggered an entire industry offering marketing…
How to Conduct a Digital Marketing Audit
How is your marketing really doing? The best way to find out is to perform a detailed audit of marketing processes and performance. We’ve put together an internal marketing audit checklist for in-house marketing professionals. What Is a Marketing Audit? A marketing audit identifies your organization’s strengths and weaknesses across marketing channels and gauges how…
Marketing for Service Businesses 101
For service-based businesses, marketing to the right audience on the most efficient platforms is an ongoing challenge, especially as the organization grows into new regions. If you’re struggling to reach the right people, evaluate your budget and develop a cohesive strategy, welcome to your service business marketing crash course! What Is a Service Business? A…
How to Determine KPIs for Marketing and Sales Goals
Goals establish a destination. KPIs, or key performance indicators, measure how far you’ve gone and how quickly you’re covering the ground on the way there. Setting and monitoring specific metrics (KPIs) can lead to improved efficiency and drive real-world results in marketing, sales and life. Learn how to establish KPIs based on your goals, tips…
