Resources
Campaign Tracking Made Easy with A UTM Builder Tool
UTM tools make building UTM parameters faster, more accurate and more useful for marketers in any industry. Using UTM tags generates incredibly valuable user insights and provides actionable data to improve marketing ROI – and that’s what we’re all about. So, we made our own UTM builder template, and you can give it a shot,…
Solving Visual & Image Search SEO Conundrums
Image search SEO is one of the most undervalued tactics in digital marketing. Three quarters of organic search results include images, making the SERP more visual than ever. For brands looking for ways to amplify their reach and improve their position for image and video results, SEO is key. Get in the picture! Follow these…
The Very Best Brands on Social Media
Marketing for a brand on social media can be tricky. Social media managers walk a thin line between maintaining brand standards, delivering engaging content on several platforms and proving the social channel’s role as a part of a comprehensive strategy. For inspiration, look at the social media accounts of these top brands and see what…
Why Section 508 Compliance Matters (and How to Get It Right)
The internet serves as a great equalizer. Since its inception, the web has removed barriers to information and resources that expand horizons, connect people and provide instant access to new opportunities. Legislation like the Americans with Disabilities Act and Section 508 are designed to democratize the internet by keeping information accessible to all users, including…
2024: Google Ending Third-party Cookies – What Marketers Need to Know
Update: After an epic four-year saga with innumerable twists and turns, Google announced it will not remove third-party cookies from Chrome. This marks a stunning reversal of the company’s commitment to phase out cookies in an effort to improve its privacy standards. We have decided to leave this post unaltered so future generations can relive…
Shopify SEO: Everything You Need to Know
Shopify is one of the world’s largest ecommerce platforms, powering over one million stores in 175 countries. It stands to reason that the Canada-based company has invested heavily in positioning its users with the very best tools, including SEO. For Shopify sites, visibility equals profitability; even if you’re not an SEO expert, Shopify has the…
Win the Holiday Shopping Season with Effective Digital Marketing
Holiday season shopping is a crucial and competitive time of year for D2C brands. Whether you’re a brick-and-mortar retailer, exclusively online or rely on a multichannel approach, holiday campaigns can make – or break – your annual sales success. Give your holiday marketing efforts a fresh look with new strategies and ideas this year and…
Why the Consumer Confidence Index Matters to Businesses (And Marketers)
Since 1967, the Consumer Confidence Index (CCI) has served as an economic weathervane, allowing economists, businesses and marketers a peek inside the hearts and minds of US consumers. The CCI offers a monthly gauge of how average Americans feel the economy is working and indicates how comfortable they are making purchases big and small. The…
Why Content Marketing Is Important
If you’re wondering, “What is content marketing?” but don’t want to ask the team, get the info you need in this article and video. It’s a widely defined term. …
How a Talent Acquisition Mindset Benefits Your Hiring Process
Like marketing, talent acquisition is an always-on, never-done element of success. While it may require time and resources, the benefits of developing a talent acquisition strategy make it one of the smartest investments a company can make. What Is Talent Acquisition? Talent acquisition is an ongoing effort to identify uniquely qualified or experienced specialists, leaders…
Google Consent Mode: What It Is and Why It Matters
As marketers prepare for the end of third-party cookies and adjust to new consumer privacy expectations, Google’s consent mode offers a smart way to gather behavioral data without crossing any lines. The shift toward complete user privacy has accelerated in recent years, pushing brands to explore new ways to collect accurate and actionable data from…
Rethink Your Recruiting Strategy from a Marketing Perspective
All effective recruitment marketing strategies are grounded on a few guiding principles. No matter the industry or region, effective recruiting strategies rely on a clear understanding of their audience and the realities of delivering relevant information to the right candidate, on the right platform, at the right time. What Is a Recruiting Strategy? A recruitment…
