Resources
Get the Most Out of Ecommerce Email Automations
There are dozens of email automation tools out there, but just like a hammer, they can do more harm than good if you don’t know what you’re doing. It takes time, careful analysis and plenty of testing to hone in your email marketing flows, and we’ve got a few tips to get you started on…
Sitemaps 101: An Introduction to Sitemapping Your Website
Sitemaps are dedicated files that organize and prioritize every piece of content on your website. Sitemapping helps search engines like Google and Bing make sense of your site’s pages and index the stuff that matters most. Once the lone purview of site administrators and professional SEOs, tools like Yoast, Google sitemaps and CMS platforms like…
How to Calculate The ROI of SEO
Measuring the ROI of SEO is tricky for many reasons, making it a challenge for organizations to make marketing decisions. When properly determined, though, the return on investment for SEO strategy can lead to improvements in project efficiency and provide actionable insights into consumer interests, changing demographics and developing opportunities. What Is the ROI of…
Your Content Marketing FAQs, Answered
Content marketing isn’t new. Before the term picked up buzz in 2012, it was simply known as “marketing.” So, what is content marketing? Today, content marketing is a vital part of any robust digital marketing strategy – and you’re probably already doing it. It’s brand awareness. It’s thought leadership. It’s lead gen. Content marketing is marketing. Content Marketing…
How Do You Market a Ski Resort with No Snow?
Climate change has dealt ski resorts a tough hand. Already fighting to bring guests back after COVID-19 lockdowns and health concerns, declining snowfall appears to be worsening in many parts of the US. What kind of story can a ski resort tell when one of its most important resources is running out? How Is Global…
Why Optimizing Content You Already Have Matters: A Case Study
If you work at a bike shop, your own bike is the last one to get fixed. It’s the same story when you’re a team of dedicated, hardworking digital marketers; client work always comes first. Still, our team worked extremely hard to make time to update our site content in a few months. Content optimization…
Multilingual SEO: Website Translation Best Practices
Most websites are built, written and designed to suit a particular audience or a handful of audiences. That customer-first focus becomes more complicated when language creates barriers to finding, understanding and utilizing a website. You can reduce friction by following multilingual SEO best practices. These gold standards may help to improve your site’s organic rank…
Ecommerce Schema: Markup You Can’t Afford to Skip
Ecommerce success comes down to the details. Smart brands back up a strong brand message, a beautiful website and a robust SEO strategy with a technically proficient website structure that supports conversions. Ecommerce schema, also known as structured data, can differentiate your products from competitors before your ideal customer even sees your website! Here’s how…
Digital Marketing FAQ
When you’ve worked in marketing for a couple of decades, you’ve surfed countless waves of change. Through it all, these have been the top digital marketing FAQs we hear at Oneupweb. Cruise our answers to these marketing questions, and feel free to ask us directly! How Do You Reach the Right Audience in Digital Marketing?…
Jump Links and SEO: A Study
Jump links, also known as anchor links, help website administrators move users to the specific information they need within a single page. Anchor links have been a practical element of web design for decades. Today, they may also enable evaluations of user behavior, thanks to Google Analytics 4. Oneupweb tested how jump links and FAQ…
The Low-Quality Traffic Dilemma
Lots of website or app sessions – very few leads and sales. This is the low-quality traffic dilemma, and it’s not what you want. Increase user engagement and focus on the right metrics with a refreshed user engagement strategy – let’s get started! What Are High-quality and Low-quality Traffic Sources? There are no perfect website…
Submitting Your XML Sitemap to Search Engines: Why and How
SEO and content marketing experts Gillian Cobb and Freddy Hunt discuss why and how you should be submitting your XML sitemaps to Google and Bing. Why You Should Submit an XML Sitemap The main reasons to submit a sitemap to search engines like Google is to ensure the most recent version of your site is…
