Resources
Testing SERP Feature Impact on 5 Websites
Search engine results pages (SERPs) are always changing. Google is constantly testing new SERP features to provide users with information more efficiently and often without clicking through a result to a domain. The no-click SERP has changed the way we search the internet, but how big of an impact do SERP features have on important…
Digital Marketing Tips for Law Firms
One thing that needs to be more firmly covered in law school is how to market your law firm online. Yet, typically, only large firms with 50 to 100 attorneys have fully staffed internal marketing departments. Based on our experience and industry best practices, Oneupweb put together this collection of law firm marketing tips to…
Should My Blog Only Be About the Services I Provide?
Blogs have become table stakes for modern businesses, but for specialized brands, there may be the looming fear that you’ll run out of things to talk about. However, there are strategies to ensure you always have something valuable to blog about! Some of the most important guidelines are keeping your topics varied and confirming their…
Duplicate Content and SEO: Is There Really a Penalty?
There are thousands of factors that impact your website’s organic performance. One of the factors long thought to be high on Google’s list is duplicate content. Having identical or similar pages causes keyword cannibalization, reduces your domain authority and can negatively impact user experience. Luckily, duplicate content issues are often easy to resolve once you…
Optimizing Your Local SEO (Even Without an Address)
No matter where your business is, you’re local to someone. Local SEO is a great way to get people to visit your business. But what if your company doesn’t have a physical location? Your business can still use local SEO platforms like Google Business Profile and Yelp to drive conversions and grow. Ranking well for…
Quick Keyword Research Tips
It’s always important to start any content writing project with a quick dive into keyword research to make sure you’re covering the topic thoroughly and targeting effective keywords in the process. Even a few minutes can help you identify valuable keywords, reduce keyword cannibalization and write a more informative and useful piece for your audience…
Mobile Optimization Tips for Your Website and Other Digital Content
When smartphones first came on the scene, businesses created pared-down versions of their standard websites and called them their mobile sites. It worked. For a while. With the ever-increasing number of devices and screen types, mobile website optimization and design have become the default for all internet users. Marketing on the Move: Mobile-First is a…
Mastering Social Media on the SERP With 5 Social SEO Best Practices
Social media doesn’t stay on self-contained websites anymore. It’s all over the internet, from actors reacting to tweets in interviews to account links featured on nearly every company’s website. Social media posts are also becoming more vital to SEO, showing up on the SERP (search engine results pages) for some queries! Google searches frequently return…
Tilley Distribution’s Merger & Acquisition Rebranding
If you aren’t moving forward, you’re moving backward. In the wake of record-breaking M&A activity, brands are looking for ways to integrate diverse teams and create a new identity. Merger & acquisition rebranding demands introspection, deliberation and collaboration. Oneupweb has helped several clients navigate rebrands before, but our work with Tilley Distribution illustrates how to…
Google Analytics Channels Explained
In digital marketing, few resources are as valuable as analytics data. To help assemble that data, more than 28 million websites rely on Google Analytics. On July 1, 2023, all of those users will transition from Google’s Universal Analytics to the newest version known as Google Analytics 4. These tools are very helpful, but they…
What Is Local SEO and Why Do I Need It?
Local SEO is the art and science of optimizing your business’s digital identity so that you appear as a search engine result when users make searches in your geographic area. Organizations that rely on location-based searches, such as restaurants, auto repair shops or healthcare providers can use local SEO optimization techniques to reach more customers…
What Is a Microsite? (And When to Build One)
While they may share similar purposes, microsites and landing pages are different structurally and in potential. Brands looking to create a unique user experience to support a product launch, a specific service or a dedicated audience often choose between building a microsite or creating a landing page. Which is the right way to go? Depending…
