Resources
Google Analytics Channels Explained
In digital marketing, few resources are as valuable as analytics data. To help assemble that data, more than 28 million websites rely on Google Analytics. On July 1, 2023, all of those users will transition from Google’s Universal Analytics to the newest version known as Google Analytics 4. These tools are very helpful, but they…
What Is Local SEO and Why Do I Need It?
Local SEO is the art and science of optimizing your business’s digital identity so that you appear as a search engine result when users make searches in your geographic area. Organizations that rely on location-based searches, such as restaurants, auto repair shops or healthcare providers can use local SEO optimization techniques to reach more customers…
What Is a Microsite? (And When to Build One)
While they may share similar purposes, microsites and landing pages are different structurally and in potential. Brands looking to create a unique user experience to support a product launch, a specific service or a dedicated audience often choose between building a microsite or creating a landing page. Which is the right way to go? Depending…
SEO Tactics to Drive More Traffic to Your Site
SEO tactics continue to evolve as the algorithms and search results pages change – and they’re always changing. Google had more than 5,000 algorithm tweaks in 2022 plus a half-dozen major updates. It may leave you wondering, what technique will improve the web search results the most? To start, commit to publishing high-quality informative content….
How to Drive Traffic to Your Website
If you’ve had trouble increasing your website traffic, you’re not alone. It’s easy to feel overwhelmed by the exhaustive list of options for driving traffic to your website – and the time it takes to act on it. That’s why we’ve compiled this list of organic and paid options that we know work because we…
Here’s Your Monthly Social Media Report Template
Social media managers need to condense mountains of data into concise visual reports to show value and make informed decisions. We experimented with dozens of social media marketing report templates but couldn’t find one that met our needs – so we made our own in Looker Studio, formerly known as Data Studio. Download this customizable…
The Oneupweb Guide to SEO and Gender-inclusive Marketing
Gendered words in English regularly pepper the language. Even that standard “hey, guys” Midwest greeting inherently genders everyone you’re talking to, and it’s so commonly accepted that women will say it to a group of other women, no men involved. Many instances of gendered language can be brushed off as innocuous. But it starts to…
Should I Use a Subdomain or Subdirectory for SEO?
One of the most often overlooked methods of improving SEO performance is evaluating how your site content is organized. On-page user experience, such as design and navigation, serves the user by making content easy to find. It’s equally important to organize your content efficiently to make it accessible for search engines, too. For SEO-rich content…
Crawl Errors: Google Helps You Clean House
A site with broken links not only hinders the user experience, but can also prevent search engines from finding important site content. Let’s look at a new feature in Google Webmaster Tools that makes it even easier to find site crawl errors and, more importantly, the sources of those errors….
What Are UTM Parameters?
UTM parameters are a set of tags, or short text codes, added to URLs to conveniently track marketing campaigns across several platforms. Using UTM parameters help marketers make informed decisions about future strategy by highlighting successful tactics in various marketing channels. Using these tags effectively is a smart way to focus your time, creativity and…
Gated Content Best Practices, Benefits & Tactics
As content creators, we’re continuously building content (for our agency and for our clients) to best meet the needs of potential and existing customers. While meeting those needs is important to us, the ultimate goal of content creation is always to drive leads and sales. Gated content is a valuable part of many marketing strategies,…
White-Hat Link Building Strategies
Link building is not a thing of the past. It’s important to amass quality backlinks pointing to your content to increase your domain authority and rank higher in search results. When you get high-quality backlinks to your site from other trusted sites, it signals search engines that your content has value and should be served…
