Resources
Brush Up on Your Graphic Design Terminology
Graphic design is a field that is always evolving, and with that evolution comes new terminology. For the uninitiated, graphic design jargon can be confusing and overwhelming. However, it is important to familiarize yourself with the language of graphic design, as it can help you to better understand the creative process (and make you sound…
Tips for Choosing the Right Web Design Agency
So, it’s time to build a website for your business, or update your existing site? That’s great! Wait, don’t be afraid! It’s going to be ok! These types of projects are a large (and sometimes nerve-wracking) undertaking, but finding and choosing the right web design agency to partner with will go a long way toward…
Oneupweb Higher Education Paid Media Case Study: Boston College
The Lynch School of Education and Human Development at Boston College (BC) offers degree programs from undergraduate to graduate degrees and continued education. In 2019, the Lynch School brought Oneupweb on board to contribute to marketing efforts for their first two fully online master’s programs: Educational Leadership & Policy (ELP) and Global Perspectives: Teaching, Curriculum,…
Chaos and Control: Building Friendships at Oneupweb
Since Halloween 2009, they’ve been inseparable. Jess Gordon-Beach and Nicole Emenhiser are two designers at Oneupweb with a history they say is categorized not by years, but by where the Oneupweb office was located. There were the “old building” upstairs years with the previous owner Lisa… the “old building” downstairs years with Fernando, the current…
Does “Above the Fold” Matter Anymore?
Yes! “Above the fold” is a concept taken from newspapers to describe content featured in the top half of the front page. That informational hierarchy is still relevant in web design today – here’s how to put it to good use. What Does “Above the Fold” Mean? The term “above the fold” originally referred to…
Tangoe: SaaS Marketing Case Study
Tangoe is not a “sell it and forget it” SaaS company. They are a leading provider of a complete enterprise technology management experience that they create through their technology and services. That experience deserved a stronger spotlight, so Tangoe teamed up with Oneupweb to bump up their brand awareness and sales. Scope of Work This…
Client Snapshot: HomeSteady Rebrand
Oneupweb began working with HomeSteady (previously Shazam Home Services) in December 2020. They asked us to help them create a new company name, logo, brand voice and brand guide. We also conducted user testing to refine branding recommendations and rebranded two customer journey maps for them. Scope of Work The Problem They felt their current…
Web Animation Design & Development 101
Animation is a powerful tool that businesses use to create compelling and useful experiences across the web. But adding it to your site and making sure it’s effective can be tricky, at best. Let’s break it down and discuss the benefits, how to use animation on your site, an overview of some free animation tools,…
Real Property Management Case Study: Franchise Development
Real Property Management is a nationwide leader in residential property management. Currently, the company has more than 300 franchise locations across the United States and Canada and is actively searching for high-quality leads who will become franchise owners. See how Oneupweb’s paid media team increased lead volume and lead quality for Real Property Management. The…
Inspecting Web Design on Global Accessibility Awareness Day
Roughly 15 percent of the population is overlooked during the process of building websites and producing digital content. For the people being overlooked – those with visual impairment, mobility impairment and other special needs – the internet isn’t a very friendly or inclusive place. Before we celebrate Global Accessibility Awareness Day with examples of awesomeweb…
Do You Really Need a Home Button on Your Website?
The answer may be unsatisfying: it depends entirely on your audience. But, chances are you probably don’t. First, let it be addressed; for a majority of websites, there must be a path ‘home’ but, where the debate rages regards exactly what that path should be. In the year 2000, Steve Krug published Don’t Make Me…
Whitespace or Dead Space: Beware the Horror Vacui of Web Design
Snakes, tarantulas, small enclosed spaces, the tallest heights, the blackest nights and whitespace. Some fears are so great that they have plagued mankind for centuries. Whitespace may seem like an odd addition to this list, but I have seen many savvy business men/women fall prey to the horror vacui—the fear of empty space. Don’t fear…
