Resources
Email Marketing 101: Winning the Inbox
Email marketing is a valuable and direct communication channel that allows marketers to deliver engaging content to past, current and prospective customers. Well-designed provide an exceptional return on investment, nurture customer relationships and keep brands top-of-mind. What’s email marketing doing for your organization? Here’s what it should look like … First, What Is Email Marketing? Effective email…
Franchise Email Marketing Best Practices
You won’t find a more effective marketing tactic than putting great content in customers’ inboxes. For franchise systems, the trick isn’t gathering subscribers or creating content, it’s balancing national and local email marketing for franchisors and franchisees without overlapping campaigns. From the basics to hard-learned tips, here’s how to handle franchise email marketing at the…
The Best Marketing Newsletters to Subscribe to Right Now
Busy marketers don’t have time to scour the internet for the latest news and industry insights. Let the best marketing content come to you by subscribing to the best digital marketing newsletters according to the Oneupweb crew. Why Subscribe to a Newsletter? Newsletters for marketers package up important topics from a fast-moving industry and deliver…
How to Convert Abandoned Carts – And Avoid Them
Everything fell into place; your customer found precisely what they were looking for and added two to their cart. Before they converted, they left. Abandoned cart recovery is crucial to any brand’s ecommerce success, but it can take time to develop an effective strategy. So, we did it for you. Learn why customers abandon carts,…
Email Marketing Frequently Asked Questions
You’re probably familiar with email marketing. Check your inbox right now – how many brand emails are in your inbox? Email marketing is a powerful tool when used correctly. We explore some of the most frequently asked questions our email marketing team receives, giving you answers to help you run a successful campaign. Need a…
Email Marketing Terminology Guide
Whether starting with a dedicated email marketing campaign or looking to up your game, understanding email marketing terminology makes navigating platforms and evaluating campaigns easier! And it’s worth a little study time: Email marketing is so important that 4 out of 5 marketers would rather give up social media than email marketing. The glossary below…
Mobile Optimization Tips for Your Website and Other Digital Content
When smartphones first came on the scene, businesses created pared-down versions of their standard websites and called them their mobile sites. It worked. For a while. With the ever-increasing number of devices and screen types, mobile website optimization and design have become the default for all internet users. Marketing on the Move: Mobile-First is a…
Traits of the Best Email Marketing Companies
Email marketing is known for its high return on investment (roughly $42 for every $1 spent). But with all the information out there about email marketing, it can be a challenge to find a tactic that works for your business. You know your business can benefit from email marketing, but how do you get started…
HubSpot vs. Mailchimp vs. Constant Contact: Which is the Best Email Marketing Software?
Email marketing is a valuable tool for any brand and that’s more important than ever. With customers primarily on their phones and less likely to access a brick-and-mortar location, the inbox has become prime retail real estate. From lead generation and brand awareness to customer retention, using the right email marketing software is an important…
Tangoe: SaaS Marketing Case Study
Tangoe is not a “sell it and forget it” SaaS company. They are a leading provider of a complete enterprise technology management experience that they create through their technology and services. That experience deserved a stronger spotlight, so Tangoe teamed up with Oneupweb to bump up their brand awareness and sales. Scope of Work This…
Oneupweb Email Case Study
In July 2019, we ramped up our internal email marketing at Oneupweb, starting with launching the Digital Digest, a weekly newsletter. Through extensive testing, surveys and tweaks to the template design, we achieved an open rate of 24.78% and an average clickthrough rate of 25.41%. (Average open rate, depending on industry, is 15 – 25%.)…
How to Use Video in Email Marketing
Can you embed a video in an email? You can try, but you really shouldn’t. There are two main reasons for that: Many email marketing solutions don’t allow you to embed video. We use HubSpot, for example, which has a great drag-and-drop tool for building emails. To embed a video, we would have to switch…
