Resources
The Multilocation SEO Guide
What is it, what isn’t it, and how do I do it right as my organization grows? Executing SEO for multiple locations is tricky, whether your business has locations across a single state or the entire world. One of the best ways to concentrate the benefits of all your marketing efforts is to represent all…
Multi-Location Website Localization: A Case Study
The days of using the same content on all your business locations’ web pages to grow your local organic search performance are over. Google’s recent algorithm updates have aimed to serve more helpful information and less spam in search results, and the guidelines for being “not spammy” now include using truly localized content for location-specific…
Going Rogue: Franchisee Websites That Don’t Meet Brand Standards
Franchise organizations of all sizes face the ongoing challenge of developing and maintaining a consistent brand identity. With dozens, if not hundreds, of locations to manage, rogue franchisee websites are a recurrent issue that poses several risks to the enterprise brand. Remember, we’re all on the same team! Here’s how to deal with rogue franchisee…
How to Get Your Website Back from a Controlling Agency
Unfortunately, we’ve supported several clients struggling to access their websites. But they weren’t hacked, their website wasn’t down and, yes, they had the right login credentials. The problem? Their previous digital marketing partner limited their access to their own domain, content management system and Google Analytics properties. Sound familiar? No matter what these types of…
Franchise Development and Economic Uncertainty
The prevailing legend of the “recession-proof” franchise hasn’t faced the anticipated test of 2023 – yet. Historically, franchises have weathered economic storms well, relying on economies of scale and pooled resources that sole proprietorships can’t access. With inflation elevated and commercial lending rates high, how has franchise development been faring? How will it change? As…
How to Get Quality Franchise Leads on Your Own
Do you really love it when Franchise Direct or Franchise Help sends you a heap of expensive, low-quality leads? Most franchisors don’t, but they feel that the pay-to-play portal environment is necessary. The truth is that you can independently source better-qualified franchise leads with more strategic marketing. Once you start, finding franchise leads gets more…
What Is Local SEO and Why Do I Need It?
Local SEO is the art and science of optimizing your business’s digital identity so that you appear as a search engine result when users make searches in your geographic area. Organizations that rely on location-based searches, such as restaurants, auto repair shops or healthcare providers can use local SEO optimization techniques to reach more customers…
Navigating Franchise with David Sullivan
David Sullivan is no stranger to the ins and outs of marketing. Whether it’s from his start in telemarketing, a transition to TV ad buying, a greater interest in digital at a MarTech company, or experience at an agency, his ability to pivot and nurture leads in any medium is an asset. In his latest…
Current Trends in Franchising
If you’re a current or aspiring franchisee or franchisor, it’s important to stay on top of the latest trends in the franchise industry to inform your business decisions. Let’s take a look at some of the most important franchise business and marketing trends and stats. We also included explanations about how to best use these…
The Practical Guide to Google Local Listings for Franchise Businesses
Google provides powerful tools to connect customers to local businesses. Using Google local listings can help franchisors make the most of their marketing dollars and support franchisee growth. Take ownership of your Google Business Profile and get started! Essential Google Local Listing Terms Before we get started, here are two terms used throughout this guide…
A Conversation with the Vice President of Digital Marketing at Franworth
Brandi Kloostra has brought the Oneupweb team with her as she’s conquered the franchise marketing industry time and time again. Always working multiple jobs from a young age, Brandi went from delivering newspapers to Vice President of Digital Marketing at Franworth, with more than a few stops along the way. Through her personal (wife, mother…
Small Franchise Marketing Tasks with Big Payoffs
Franchising as a small business growth strategy is all about leveraging your budget, assets, and resources effectively. Your marketing team could be doing countless things for your franchise, but not all digital marketing efforts deliver the same results. Growing your small franchise business is all about identifying quick wins and putting your marketing efforts in…
