Resources
The Importance of Branding Consistency for Franchises
Maintaining branding consistency when you’re a franchise is one of the most important tools for a successful business. Your franchise’s brand can be one of its most important business assets, if done correctly. It lures potential franchisees and helps to attract and retain your customer base. In this white paper, we discuss the importance of…
Near Me or Best? How to Navigate Emerging Search Trends
I follow Think with Google on LinkedIn for the search trend factoids they regularly share. These straight-forward data points help marketers keep track of emerging search behavior, like the fact that mobile searches for “best” have grown over 80% over the past two years. Oh how interesting! Did you also know that mobile searches for…
Helping Your Franchise Stand Out
Every week, we give you our Monday Marketing Minute. It’s filled with industry tips, news, trends and more. This Monday, Freddy and Ashley help you identify five easy ways franchise marketing can help your franchise business stand out from the crowd. Watch the video and check out the transcript below. You can also watch other…
Service Franchise Case Study: Molly Maid
How we helped Molly Maid expand their blog content, sell more gift certificates and improve their website UX. At a Glance The Problem: Molly Maid, one of the leading home cleaning service providers in the United States, was looking to increase their footprint in search engines and connect with more prospects. They also wanted to…
Hiding Your Address on Google Business Profile? You Should Reconsider
In working with about a dozen large home services franchise brands, the choice to hide or list your business address in Google Business Profile has been hotly contested. Home-based businesses have a legitimate reason for hiding their address – they don’t want customers showing up at their house! And some brick-and-mortar businesses opt for showing…
Service Franchise Case Study: Rainbow International Restoration
How we helped a disaster restoration franchise better serve its franchisees with national and local SEO. At a Glance The Problem: One of the top three disaster restoration companies in the U.S. and Canada, Rainbow International Restoration wanted to raise its profile in organic search results. They not only wanted to outrank their two larger…
