Resources
What a Centuries-Old Boarding School Can Teach You about Education Marketing
Founded by Henry VI, Eton College—England’s 574-year-old boarding school where George Orwell and Princes William and Henry once attended—is embracing technology. How do your efforts stack up? At Eton College, uniformed boys between 13 and 18 years of age walk the school grounds much the same way as others have for almost 600 years. At…
3 Tips for Leveraging the Application in Higher Education Marketing
The Application as a Marketing Strategy to Attract Students Higher education marketing tends to rely on generic, cookie-cutter brochures and mailings to attract students. Take, for example, the application. The college application is one of the most valuable tools available in higher education marketing — and one of the least frequently leveraged. Use the application…
CRM Retargeting in Higher Education Marketing
In higher education marketing, successful enrollment campaigns follow the most basic rule of relationship marketing: there’s no substitute for personal contact. Beyond “The Big Three” (Cost, Financial Aid, and Academic Reputation), Noel-Levitz’s comprehensive 2012 study reveals “Personalized Attention Prior to Enrollment” as the leading factor to enrollment among four-year private first-year students. Despite this, the…
LinkedIn Launches University Pages, Lowers Age Requirements
The launch of University Pages brings more attention to the expanding market share and functionality of LinkedIn. The new college profile allows members to see how many of a school’s alumni are on LinkedIn, a breakdown of the main industries they work in and a list of top graduate employers. An estimated 200 universities have…
Pinterest for Higher Education Marketing
The higher education market is fiercely competitive and is being affected by a number of factors, including rising student loan debt, a shrinking job market and the emergence of new technologies. It can be a bit of a jungle out there. And as the old saying goes, when in Rome, act like the biggest cat…