Resources
How to Choose a PPC Agency You’ll Love Working With
Businesses don’t have to do it all themselves. Work with industry experts to move a few things off your to-do list and put your paid media campaigns in the hands of a dedicated team. Here’s how to choose a PPC agency that delivers results, strategy and data-driven insights to make a bigger impact with every…
Every Type of Display Ad (And Why They Work!)
Display advertising is one of the best ways to raise awareness of your brand, product or service. The Google display network includes digital tools that billions of people rely on every day, including Gmail and YouTube. Wondering what a mix of creative display ads can do for your next paid campaign? Let us walk you…
Always On Call: A Healthcare Recruitment Case Study
Strategic recruiting strategies help growing organizations source top talent to fill critical roles. One of the most efficient ways to reach the best candidates is to utilize a dedicated paid media recruiting campaign. Paid campaigns work with your broader recruiting and talent acquisition efforts to take hard-earned data and find quality prospects quickly. See how…
Boosting a Post vs. Creating an Ad: What’s Better?
It’s a dilemma every paid and social team faces every time there’s a budget discussion. In the case of Boosted Posts v. Ads, there’s a strong argument to be made for the immediate and long-term benefits of both options. Of course, there’s no perfect social paid strategy because there are too many variables – from…
Getting Social with Bio Bidet by Bemis: A Social Media Case Study
Try to think of a market with more than 140 million potential customers and less than 12% product adoption. Here’s another curveball; every potential customer could buy two of your products. Any guesses? On the heels of the COVID-19 pandemic and recurring toilet paper shortages, Bio Bidet by Bemis was uniquely positioned to offer Americans…
What Are Retail Media Networks?
As online retails plays an increasingly large role in commerce, traditional online publishers and brands have found new ways to develop paid media opportunities across their digital properties. Retail media networks (RMNs) are “velvet rope” paid programmatic advertising networks owned and operated by retailers rather than the more general access and self-service offered by ad…
Ad Service Account Best Practices
You think you own your ad accounts, but do you? Organizations that rely on agencies to provide paid ad management often place too much trust in those partners, ceding access and control of Google Ads, Meta Business Suite and other important paid channels. Take a step back and audit your ad accounts to ensure those…
How to Convert Abandoned Carts – And Avoid Them
Everything fell into place; your customer found precisely what they were looking for and added two to their cart. Before they converted, they left. Abandoned cart recovery is crucial to any brand’s ecommerce success, but it can take time to develop an effective strategy. So, we did it for you. Learn why customers abandon carts,…
PPC Cost Breakdown: How Much Does Paid Advertising Cost?
The cost of paid search, or pay-per-click (PPC), advertising depends on several factors and your goals. Businesses as big as Apple and small as your local bakery likely invest a fair share of their annual marketing budget on paid advertising. Cost, platform, budget and your return on ad spend vary by size, industry market and…
Marketing in a Recession: Advertising and Branding During an Economic Downturn
Many companies are quick to reduce marketing budgets and ad spend when a decline in economic activity leads to a recession. But advertising during a recession offers organizations an opportunity to increase brand awareness and capture market share. This can lead to a tremendous return when the economy recovers. Why You Should Keep Advertising During…
The Positives of Negative Keywords
Negative keywords are words that your content will avoid in search engine algorithms. SEO is all about making sure your content hits the right keywords. Not only should you target the right keywords, but good SEO also employs negative keywords to make sure you don’t end up connecting with the wrong audience. Understanding the value…
How to Make Landing Pages That Convert
Campaign landing pages provide to-the-point information about your business’s product, service or other offerings to drive a specific action. They’re usually separate from evergreen pages and not indexed in search engines. Instead, they’re used as a part of paid media, social media, traditional and email marketing campaigns. Landing page optimization ensures that you’re providing well-written,…
