Resources
Marketing with Instagram Stories
Instagram is a unique social platform with many features that businesses often overlook. Specifically, Instagram Stories is great for running ads. 500 million people use Instagram Stories every day, and 58% of people say they have become more interested in a brand or product after seeing it in Stories. And, even better, there is still…
Tangoe: SaaS Marketing Case Study
Tangoe is not a “sell it and forget it” SaaS company. They are a leading provider of a complete enterprise technology management experience that they create through their technology and services. That experience deserved a stronger spotlight, so Tangoe teamed up with Oneupweb to bump up their brand awareness and sales. Scope of Work This…
What You Need to Know About Apple’s iOS 14 Update
Important Update 5/4/2021 It’s official! Apple began rolling out the long-anticipated iOS 14 changes last week. By this time, we hope that you’ve verified your domains and set up the new pixel events. In the coming weeks, you’ll want to carefully watch your traffic numbers. Facebook warns that advertisers “can expect to see changes in…
How to Choose an SEM Agency
The most important factors to consider when looking for a search engine marketing agency are skill, customer service, flexibility, cost effectiveness and company culture. Here’s how to conduct your search to find the best fit for your business. Prepare Your Team First (And Know If an Agency Is the Right Route) Before you move forward…
Google Optimize Guide
To keep up with the fast pace of digital marketing strategy, marketers rely on past experience or others’ data to make an informed guess about what is going to work. The key to making marketing more efficient is putting that guess to the test. A/B testing and multivariate tests are good ways to do that….
Real Property Management Case Study: Franchise Development
Real Property Management is a nationwide leader in residential property management. Currently, the company has more than 300 franchise locations across the United States and Canada and is actively searching for high-quality leads who will become franchise owners. See how Oneupweb’s paid media team increased lead volume and lead quality for Real Property Management. The…
Your Guide to Effective Competitor Keyword Research
Keywords are an excellent insight into brand values, product and service priorities and the audience a brand targets online. Conducting an in-depth competitor keyword analysis helps marketers identify content gaps that improve organic keyword positioning and capture more clicks from the competition. With time, creativity and thorough research, competitor keyword targets could be your ticket…
Can I Stop Competitors Bidding on My Brand Terms?
No. No, you can’t stop someone from bidding on your brand keywords in search ads. But that does not mean you can’t do something about it… How to Approach Competitors Bidding on Branded Terms Let’s say you did a search for your brand and saw your competitor listed first in the paid search results. Or…
How to Run YouTube Ads Effectively
Consumers are viewing more video content than ever, which is a great opportunity for advertisers. Wondering how to get ads on YouTube and see fabulous results? Let’s start with some quick tips: Use the Google Ads interface to set up YouTube ads, ensuring your videos are set as Public. (Instructions are in the next section.)…
Building Earned Media vs. Paid Media vs. Owned Media
In order to generate quality website traffic and efficient ROI for your business, you already know you need content that’s compelling and useful to your target audience. But website content creation is not enough. A great strategy combines different types of media for optimal performance. Let’s talk about earned media vs. paid media vs. owned…
LinkedIn Paid Ads: Best Practices and the Best Types of Ads
Paid advertising on LinkedIn is an effective way to achieve several business objectives. Different types of LinkedIn ads give your team flexible solutions to ramp up hiring, support ongoing talent acquisition and generate high-quality leads to increase sales. There’s always room to improve your team’s efficiency and get more out of your LinkedIn advertising budget;…
Coronavirus, Ads and People at Home
Observations of Consumer Behavior through a PPC Lens We’ve seen reports from all over about how coronavirus (COVID-19) is changing the way we use the internet. At Oneupweb, we’ve noticed some interesting changes in the way people interact online since states began declaring states of emergency. For a higher education client’s paid media campaigns, there…
