Resources
Now It’s Personal: 4 Tips for Personas in Higher Education Marketing
For digital marketers, few industries are as challenging and rewarding as higher education, particularly when it comes to driving enrollment. Through all steps of the journey, reaching and connecting with qualified prospective students is difficult — and that’s to say nothing of actually getting them to apply. Personas bridge the gap by connecting marketers with…
Frequently Asked Questions About Annual Planning
It’s the end of another year . . . the time when you take stock of your marketing efforts, assessing what worked, what fell flat and where you need to improve. Even if your company’s fiscal year does not follow the calendar year, December is a great time to strategize and come into the new…
How Paid Search and SEO Work Together
Some things just work better together. While paid search and search engine optimization (SEO) might seem like very different marketing strategies, aligning these efforts can improve results across the board. We’ve got a few tips on how to use pay-per-click (PPC) and SEO together to dominate the SERP and create new marketing efficiencies. It’ll maximize…
Google Rebrands – and Revamps – Its Ad Suite
Google AdWords, for example, has officially become the new and improved Google Ads It’s official! Google AdWords is now Google Ads. With this transition, which became official July 24, 2018, Google also rebranded and re-organized its other ad platforms into new brands: Google Marketing Platform and Google Ad Manager. The changes are a concerted effort…
Meet Amy Lewis, All-Around Helper
Amy Lewis, Head of Client Services I have over 17 years of account management and marketing experience. I consider myself a seasoned print and digital marketer, and I’ve worked with brands in several verticals and I am skilled at collaborating with clients to meet their goals and objectives. I’m dedicated to providing outstanding service and…
Is Google Dumping Your Analytics Data for GDPR?
Many marketing managers learned about GDPR about a month ago, when Google Analytics sent out a message notifying account holders that they can and should update their data retention settings. Some account holders reacted with panic, fearing their historic analytics data will be lost forever once the new GDPR regulations take effect on May 25….
2018 Marketing Predictions: Paid Media
Director of Paid Strategy, Shawn Finn gives us his thoughts on the paid media topics that should be on the forefront of all discussions as you move into 2018:
– Consumer behavior and audience targeting, layered with a solid search strategy, will give you the ultimate one-two punch.
– Video will continue to skyrocket.
– AI and machine learning are changing the way we think about search.
– Take advantage of B2B social growth….
The Power of Affinity Audiences
Affinity audiences are a great way to scale your campaigns to reach consumers that are interested in your products or services. What Is an Affinity Audience? An Affinity audience considers a user’s search history, social activity and content consumption patterns. These distribution options may utilize similar data points, but the way they categorize individual users…
Paid Search Territory: Why Bid on Brand Terms?
Many SEM experts advocate bidding on branded keywords because it increases the real estate your brand occupies on the search engine results page (SERP). Additionally, it makes it more expensive for your competitor to steal clicks from people who are looking for your brand. But there’s more to it. Check out the reasons that Oneupweb’s…
Forecasting Performance for the Holiday Season
For many retail advertisers, the holiday represents the busiest time of the year. Increased demand often helps sustain sales numbers by offsetting slower months, when shoppers are less inclined to buy. Starting around Black Friday, consumer demand increases exponentially, and it happens almost overnight. It’s not uncommon for clients to see a 10x volume increase…
New Google AdWords Feature Rolling Out Soon
Expanded Text Ads Will Help Qualify Users Pre-Click It appears that Google will begin testing a new ad format in the coming months. Expanded Text Ads is a closed beta test for select advertisers that will eventually be rolled out to all AdWords advertisers. Google has yet to confirm the exact date but we’d anticipate…
Oneupweb’s Guide to Pinterest: Promoted Pins (Part 2)
Last week we reviewed the basics of Pinterest for advertisers. Now it’s time to get into the specifics, starting with Promoted Pins What are Promoted Pins? Facebook has Promoted Posts, Twitter has Promoted Tweets, and Pinterest has Promoted Pins Promoted Pins show up in relevant search results and category feeds. Similar to Google, users can…
