Resources
Forecasting Performance for the Holiday Season
For many retail advertisers, the holiday represents the busiest time of the year. Increased demand often helps sustain sales numbers by offsetting slower months, when shoppers are less inclined to buy. Starting around Black Friday, consumer demand increases exponentially, and it happens almost overnight. It’s not uncommon for clients to see a 10x volume increase…
New Google AdWords Feature Rolling Out Soon
Expanded Text Ads Will Help Qualify Users Pre-Click It appears that Google will begin testing a new ad format in the coming months. Expanded Text Ads is a closed beta test for select advertisers that will eventually be rolled out to all AdWords advertisers. Google has yet to confirm the exact date but we’d anticipate…
Oneupweb’s Guide to Pinterest: Promoted Pins (Part 2)
Last week we reviewed the basics of Pinterest for advertisers. Now it’s time to get into the specifics, starting with Promoted Pins What are Promoted Pins? Facebook has Promoted Posts, Twitter has Promoted Tweets, and Pinterest has Promoted Pins Promoted Pins show up in relevant search results and category feeds. Similar to Google, users can…
Avoid the Creep Factor: Retargeting Ads
It would be amazing if every single customer who came across your website followed a straight path to purchase. Someone visits your site for the first time, fills out a form-fill to download an ebook, then clicks the “Yes, I would like to talk to a member of the sales team” button. Minutes later, the…
The Oneupweb Mobile Response Team Tackles Yahoo Gemini
You are less than a week away from Mobilegeddon (or Mopacalypse, or whatever other end-of-days moniker you’d like to attach to April 21, the day Google begins using a website’s mobile-friendliness as a ranking signal for mobile searches). Hopefully, your site is in order and accessible across devices. We’re going to assume so and take…
Super Bowl 49
There is nothing I’d rather do on this Monday morning at work than write about my favorite, and least favorite, Super Bowl commercials. Seriously, I wait all year long to judge the companies who spend $4M on a 30-second spot and a jaw-dropping $8M on a 60-second spot. What other venue allows your brand to…
The “B” Side: A Mixtape Infographic of Google Facts
Google is one of the most influential companies ever, and it’s practically synonymous with the Internet. This infographic highlights some of our favorite facts about Google that you may not have heard before. And for even more fun facts, watch our video! Is the “Google 15” a risk you’re willing to take? Goats are a…
Marketing Tip of the Week: Always Be Testing
Few forms of advertising give marketers the ability to methodically refine their efforts as paid media does. We’ve talked before about the value of A/B testing in PPC before, but we wanted to reiterate the message with our Monday tip. So, grab your lab coat and safety goggle. This Week’s Marketing Tip: Always Be…
Allocate Your Marketing Budget Like a Pro: 3 Fail-Proof Steps
Whether you represent a brand that’s large, small or somewhere in between—you’re likely dealing with a marketing budget that feels stretched—at best. Marketing budgets don’t tend to run in excess, despite the fact that digital flipped marketing from a cost center to a profit center for most businesses. So where do you start? How do…
They’re Here: New Facebook Right Hand Column Ads Now Being Served
On June 24, 2014, Facebook rolled out its new ad format for ads that appear in the right hand column of the News Feed. We gave you readers a heads up about this back in April, in this post here. Here’s what you need to know now: Right Hand Column (RHC) Ads are here RHC…
Does My Landing Page Suck? 7 Questions To Ask Yourself
Your media buys are targeted. Your ad creative – brilliant. The click-through-rates have never been better… but leads aren’t pouring in. My friend, your landing page just might suck. Ask yourself these 7 questions to start building more successful landing pages, and get the most out of your ever diminishing advertising budget. 1. Is My…
7 Ways to Fail Better – Your Guide to Jump Starting A/B Testing for PPC Ads
So you’ve started a Google AdWords campaign. You have a campaign configuration that makes sense. You’ve selected keywords that are relevant to your business, and you’ve narrowed down your geographic targeting and day-parting. Now you want to get the most out of your ads. A/B Testing is a great way to optimize your click-through-rate, learn…
