Resources
Craft the Perfect Social Media Strategy for Universities
Effective marketing in any industry boils down to delivering the right message to the ideal audience where they spend the most time. Social media for colleges and universities provides the perfect platform to attract, inform and entertain the next generation of scholars. Social media is also an excellent way for universities to build strong social…
How to Connect Shopify to Facebook and Instagram
Shopify and Facebook have made it easy to open new, effective sales channels to level up your ecommerce marketing. With access to your Shopify Business Manager and a Meta Business Suite account, you’re just a few clicks away from positioning your brand in front of billions of social media users around the world. Read on….
Why Content Marketing Is Important
If you’re wondering, “What is content marketing?” but don’t want to ask the team, get the info you need in this article and video. It’s a widely defined term. …
Video Production Costs (and What You’re Really Paying For)
When it comes to supporting your brand, nothing provides more immediate and long-term value than high-quality video content. The cost of video marketing and the cost of video production are relatively small investments for brands with expansive marketing efforts. The key to making it worth your while? Capturing content that can be used to level…
Boosting a Post vs. Creating an Ad: What’s Better?
It’s a dilemma every paid and social team faces every time there’s a budget discussion. In the case of Boosted Posts v. Ads, there’s a strong argument to be made for the immediate and long-term benefits of both options. Of course, there’s no perfect social paid strategy because there are too many variables – from…
Getting Social with Bio Bidet by Bemis: A Social Media Case Study
Try to think of a market with more than 140 million potential customers and less than 12% product adoption. Here’s another curveball; every potential customer could buy two of your products. Any guesses? On the heels of the COVID-19 pandemic and recurring toilet paper shortages, Bio Bidet by Bemis was uniquely positioned to offer Americans…
Loomly vs. Hootsuite vs. Buffer: What’s the Best Social Media Tool?
There are plenty of social media management software options out there – you might say too many. Each platform has its own features and pricing structure, which offers brands willing to do their homework an opportunity to find the right fit. Over the past several years, our social media marketing team has tested several platforms,…
How to Use TikTok for Business the Right Way
TikTok offers businesses an excellent platform to build brand awareness and connect with customers in a low-pressure, entertaining environment. The platform has matured from its pre-teen dance-challenge beginnings into one of the largest social media apps on the planet. While this evolution is great, making a splash on such a massive platform can be challenging….
PPC Cost Breakdown: How Much Does Paid Advertising Cost?
The cost of paid search, or pay-per-click (PPC), advertising depends on several factors and your goals. Businesses as big as Apple and small as your local bakery likely invest a fair share of their annual marketing budget on paid advertising. Cost, platform, budget and your return on ad spend vary by size, industry market and…
TikTok vs. YouTube: The Video Platform Showdown
There’s no doubt video marketing is a proven winner. Marketing teams in every industry know that creating the right video content for the right platform can substantially improve brand awareness and drive conversions. But with limited time, budget and resources, most marketers have to prioritize content creation. If you’re choosing between a robust TikTok presence…
Social Media Marketing FAQs
Social media is an effective marketing tool for brands and organizations of any size. Even if you’ve had a dedicated social media marketing strategy for years, it’s sometimes hard to evaluate ROI, determine strengths and weaknesses or accurately track social media’s role in driving conversions. Social media and marketing have become almost synonymous in today’s…
Digital Marketing FAQ
When you’ve worked in marketing for a couple of decades, you’ve surfed countless waves of change. Through it all, these have been the top digital marketing FAQs we hear at Oneupweb. Cruise our answers to these marketing questions, and feel free to ask us directly! How Do You Reach the Right Audience in Digital Marketing?…
