Resources
How Has Facebook Changed Its Algorithm?
The only constants in life are death, taxes and Facebook changing its algorithm. Because the algorithm changes so regularly, your social media presence must adapt to keep you relevant. So, how do you do that? First, you’ll need an understanding of what the algorithm is and some of the current guidelines it uses. Then we…
Twitter, IRL: A Look at How Twitter Has Changed Since Elon Musk Took Over
The digital world has been watching the slow-motion saga of Musk’s high-profile $44 billion takeover of Twitter. After months of very public antagonism between Musk and Twitter’s leadership, the deal is done. Away from the headlines and the dollar signs, we took a look at the platform, its users and what Musk’s Twitter looks like…
Instagram Guides: Everything You Need to Know
Instagram feed posts are a nifty way to pair stunning visuals with neat and concise copy. But what if what you’ve got to say is more than 2,200 characters? Brands still haven’t picked up on Instagram Guides, a feature on IG business and creator accounts that allows for long-form text that supports products, services and…
Creative Services Case Study: Neighborly
Oneupweb has worked with home services franchise leader Neighborly® brands for years – since before they were even known as Neighborly. Initially providing SEO services for Molly Maid 10+ years ago, we have since expanded our services with Neighborly brands to include everything from UX and website design & development to content marketing and social…
The Top Social Media Trends in 2023
That’s a wrap for 2022. If you’re not sure what the new year will bring to your social media marketing, don’t worry. At Oneupweb, we are constantly looking forward make sure we’re not only ahead on trends but also able to help you start 2023 on the right foot. We’ll look at what 2022 social…
How to Choose the Right Social Media Platforms for Your Business
Social media offers a tremendous platform to introduce your business to a wider audience and interact with customers digitally. Leverage social media for business to strengthen your brand, stay in front of existing customers and raise brand awareness, all while driving conversions on products or services. Here’s how to prioritize the right platforms to invest…
Mastering Social Media on the SERP With 5 Social SEO Best Practices
Social media doesn’t stay on self-contained websites anymore. It’s all over the internet, from actors reacting to tweets in interviews to account links featured on nearly every company’s website. Social media posts are also becoming more vital to SEO, showing up on the SERP (search engine results pages) for some queries! Google searches frequently return…
Advertising on Reddit: Everything You Need to Know
Reddit ads are different from the creative you’ll find on other platforms. Reddit is social media for those who scoff at social media; Reddit users value community over commerce and guard their close-knit subReddits closely. Working with a Reddit advertising agency that knows how to speak to Reddit users and craft effective campaigns can help…
Here’s Your Monthly Social Media Report Template
Social media managers need to condense mountains of data into concise visual reports to show value and make informed decisions. We experimented with dozens of social media marketing report templates but couldn’t find one that met our needs – so we made our own in Looker Studio, formerly known as Data Studio. Download this customizable…
What Are UTM Parameters?
UTM parameters are a set of tags, or short text codes, added to URLs to conveniently track marketing campaigns across several platforms. Using UTM parameters help marketers make informed decisions about future strategy by highlighting successful tactics in various marketing channels. Using these tags effectively is a smart way to focus your time, creativity and…
What to Look for in a Social Media Agency
Choosing a social media agency is about finding the right fit. Your social media agency should serve as an extension of your organization and brand, seamlessly integrating into workflows, strategy and growth. Finding the best social media marketing agency for your business requires research and careful vetting during the interview process. Here are some things…
Get a Free Social Media Audit Checklist
It’s never a bad time to reflect on your social media strategy and make plans for what’s next. Take stock of your team’s social media marketing to evaluate success, prioritize platforms and plan ahead. Whether you still think of TikTok as the 2009 pop hit by Kesha or you’re a bit of an influencer yourself,…
