Resources
Developing a Social Media Strategy
Why You Need One, How to Make One, and How a Marketing Agency Can Help Navigating your business’s social media success without a strategy is like expecting to arrive at a destination well prepared and on time despite having the slowest transportation, missing luggage, and an incomplete map. Impossible! When you plan accordingly, social media…
YouTube Channel Optimization
There are two main components to a successful YouTube channel: video optimization and your channel’s ability to rank in organic YouTube searches. To give your channel the ranking boost it needs to be seen in YouTube search, follow this YouTube optimization guide and download the YouTube channel checklist. Why Should I Optimize My Channel? It’s…
Social Media Marketing Terms to Know
Social media marketing is a huge marketing channel. There are many terms that are used frequently but may not be familiar to everyone. In this blog post, we will define some of the most common social media marketing terms. By understanding these terms, you will be able to better understand social media marketing and how…
How to Make a Content Marketing Plan That Works
Businesses can’t afford to guess and check their content marketing strategy. By learning how to make a content marketing plan built around your goals and within your capabilities, you can create a road map that leads you from where you are to where you need to be. Before creating content, bring your stakeholders together and…
How to Add Your Business to Apple Maps (and Why You Should)
Apple Maps is the built-in navigation app on more than 1.2 billion iPhones around the world. Those users are always on the go, and many rely on the app to find everything from a place to eat to legal services to a new pair of shoes. Get in front of those customers in just a…
Best Google Fonts for Websites… Or Love Letters
Note: Our designers originally wrote this blog with Valentine’s Day in mind, suggesting good fonts for love letters or digital marketing materials for the holiday. However, we like these romantic fonts any time of the year! For many people Valentine’s Day is one of the most important days of the year. A day for gratuitous…
How to Improve Social Media Presence
There are several ways to improve your company’s social media presence. By being human, understanding your audience and keeping the conversation going, you can get more out of the time, energy and budget you put into social media platforms. Apply these guidelines to your strategy for Facebook, Instagram, Twitter, LinkedIn, TikTok and more. Three Ways…
What’s Next in Search Marketing?
Recently, members of our team attended SMX Advanced 2021, Marketing Land’s expert search marketing conference. This year’s virtual conference was a welcome jolt to creativity and inspiration for us. Here’s what everyone was left thinking about after the conference: SEO to the Rescue “With third-party cookies making an exit, marketers can’t rely on many of…
Marketing with Instagram Stories
Instagram is a unique social platform with many features that businesses often overlook. Specifically, Instagram Stories is great for running ads. 500 million people use Instagram Stories every day, and 58% of people say they have become more interested in a brand or product after seeing it in Stories. And, even better, there is still…
What You Need to Know About Apple’s iOS 14 Update
Important Update 5/4/2021 It’s official! Apple began rolling out the long-anticipated iOS 14 changes last week. By this time, we hope that you’ve verified your domains and set up the new pixel events. In the coming weeks, you’ll want to carefully watch your traffic numbers. Facebook warns that advertisers “can expect to see changes in…
Google Business Profile Case Study
How does a hospitality-based business drive organic traffic when a pandemic forces people to stay at home, avoid crowds and cancel vacations? Adapt – with help from their marketing partner, Oneupweb. Our client, a resort and spa business, has three golf courses. Their golf pages usually drive a lot of organic traffic to the website…
LinkedIn Paid Ads: Best Practices and the Best Types of Ads
Paid advertising on LinkedIn is an effective way to achieve several business objectives. Different types of LinkedIn ads give your team flexible solutions to ramp up hiring, support ongoing talent acquisition and generate high-quality leads to increase sales. There’s always room to improve your team’s efficiency and get more out of your LinkedIn advertising budget;…
