Resources
Upcoming Content: The State of Our Art–Future of SEO
It’s hard to tell where you’re going if you don’t know where you’ve been. I’m paraphrasing James Burke, science historian, but it’s a truism. Oneupweb has gone many places in its 20-year history. We started in 1996 as a web design shop. We quickly shifted focus into search engine optimization. As the industry evolved, we…
Does My Landing Page Suck? 7 Questions To Ask Yourself
Your media buys are targeted. Your ad creative – brilliant. The click-through-rates have never been better… but leads aren’t pouring in. My friend, your landing page just might suck. Ask yourself these 7 questions to start building more successful landing pages, and get the most out of your ever diminishing advertising budget. 1. Is My…
Oneupweb Webinar: Optimizing Site Navigation for Conversion
Site navigation is more than just a directional guide. Designed properly, it’s a critical marketing tool. Optimized site navigation reinforces personal value, communicating relevance, establishing brand authority and personalizing user experience. Navigation design based on market research and customer data means stronger site performance, improved lead qualification, increased conversion rates and more. On Friday, March…
Reaching Your Target User: Step 1 Admitting the Truth
“I do not always realize that I am not my target user.” There I said it. But to cut myself some slack, I think this self-delusion also affects even the smartest and most strategically minded among us. Maybe you, too. So, what’s the issue here? Simply put, we like to fool ourselves into thinking that…
Aesthetics and User-experience : Website Design and Development – Oneupweb Marketing
Ask someone to draw you a house and you’ll probably receive a rudimentary rectangle with a rectangle door, square windows and a triangle roof. Ask Frank Gehry to draw you a house, and you’ll probably receive something that belongs in a Salvador Dali painting. What makes Frank Gehry different from an ordinary architect? Any architect…