Resources
Oneupweb Webinar: Optimizing Site Navigation for Conversion
Site navigation is more than just a directional guide. Designed properly, it’s a critical marketing tool. Optimized site navigation reinforces personal value, communicating relevance, establishing brand authority and personalizing user experience. Navigation design based on market research and customer data means stronger site performance, improved lead qualification, increased conversion rates and more. On Friday, March…
Reaching Your Target User: Step 1 Admitting the Truth
“I do not always realize that I am not my target user.” There I said it. But to cut myself some slack, I think this self-delusion also affects even the smartest and most strategically minded among us. Maybe you, too. So, what’s the issue here? Simply put, we like to fool ourselves into thinking that…