Resources
The Robots.txt File: What It Is and Why It Matters
For decades, the humble robots.txt file served as the de facto regulator of search engine crawlers. Thanks to AI, that democratic supremacy may be over. This small piece of code is tasked with restricting crawlers from sensitive areas of a website, and, to their credit, the likes of Google, Bing, and Firefox have honored those…
Screaming Frog vs. Lumar: Which Is the Best Site Crawl Tool?
Few tools are as valuable to SEO marketers as a reliable website crawler tool. Whether you’re looking for opportunities to improve performance for your organization’s domain or managing multiple properties, crawling your site offers a wealth of actionable information to shape forward strategy and prioritize technical SEO improvements. We’ve put in a lot of time…
Zapier: Integrations and Automations for Marketers
There are never enough hours in the day to get it all done, but Zapier automations could save you enough time to drink your morning coffee before it goes cold. Zapier and no-code alternatives like Make and Integrately are smart ways to automate repetitive tasks and free up more time for big-picture thinking. If you’re…
Ethics and Marketing: A Line in the Sand
Marketing ethics go beyond industry regulations or platform terms of use. Ethical concerns in marketing go deeper, forcing organizations and agencies to evaluate strategy, content, and tools to respect consumers’ rights. In an industry known for toeing the line, modern technologies like artificial intelligence and murky privacy rules have made doing the right thing murkier…
11 Tips for Ecommerce Product Page Optimization
Ecommerce brands spend considerable time and budget driving customers to product pages – but is that page the best it can be? Optimizing product pages is a cost-effective way to increase conversions and maximize the value of your marketing efforts. Whether your site has a dozen product pages or hundreds, we have seven tips to…
Why Consistent Branding Is Important (And How to Stay on Track)
Establishing and maintaining brand consistency is no mean feat. Digital marketers work across dozens of channels and platforms, often in divided, asynchronous teams, making it all too easy to sacrifice consistency for convenience. But we all know that consistent branding is worth the work, and it’s easier than you think with the right systems in…
The Beauty of a Graphic Design Retainer
Marketing teams want champagne-quality design assets on a fizzy beer budget – and they need it delivered on time. In-house marketing departments struggling to meet constantly evolving internal demands and goals need a hand. It’s smart to outsource the most specialized skillset first – and that’s why you need a graphic design retainer. The 5…
SEO and Website Development Work Better When Built Together
Warning: This article includes many prolonged food-based metaphors. Do not read on an empty stomach. The lines between SEO, web development, and web design aren’t as neat as you might think. Each digital marketing discipline has its unique priorities and impact, but they’re all heavily reliant on other components to succeed. Whether you’re starting a…
Gravity Forms and Salesforce Integration: A Step-By-Step Guide
Gravity Forms is one of WordPress’s most intuitive form builders, making it ideal for marketers who want customizable and trackable form data. Organizations using both Gravity Forms and Salesforce can integrate the tools for clean data, automated notifications, and improved analytics to guide future decisions. For years, marketers relied on a specific tool to connect…
HIPAA and Marketing: What Healthcare Marketers Need to Know
For nearly two decades, the Health Insurance Portability and Accountability Act (HIPAA) has protected patient privacy, reduced fraud and changed how healthcare providers interact with patients. HIPAA also changed how healthcare systems and private practices attract and retain patients through various marketing channels. We put together our top HIPAA marketing rules to help you, the…
Why Web Development Retainer Agreements Make Sense
Businesses and organizations face many hiring decisions, especially when comparing the value of hiring a web developer full-time or working with a dedicated vendor. There’s no one-size-fits-all solution or formula, so the right choice depends on your current and anticipated needs. Before you bring on a developer full-time, consider paying less to have a web…
The Ultimate Marketing Budget Breakdown
You’ve got to spend money to make money, but what’s the best way to set (and stick to!) a dedicated budget? Take the guesswork out of your marketing budget allocation with an in-depth look at the real cost of marketing. Grab your TI-89 calculator, and let’s dive into your marketing budget breakdown! Download the free…
