Resources
What Does Having an ADA Compliant Website Mean?
Can you imagine preventing certain customers from entering your store? Or painting over handicapped parking spaces? Websites, like physical spaces, require accessibility measures to reach all your potential customers. ADA-compliant websites ensure digital content is available for everyone, including users with screen readers. Providing navigable websites for people with disabilities is as much a societal…
Flash Sale Strategy: A Multichannel Approach
The best flash sales may seem like a spur-of-the-moment decision, but they’re a carefully orchestrated, multichannel effort planned well in advance. These short, aggressive promotions are an excellent way to achieve several goals, including moving inventory and adding customers to your email list. Here, we’ve compiled a few flash sale tips to help you put…
Going Rogue: Franchisee Websites That Don’t Meet Brand Standards
Franchise organizations of all sizes face the ongoing challenge of developing and maintaining a consistent brand identity. With dozens, if not hundreds, of locations to manage, rogue franchisee websites are a recurrent issue that poses several risks to the enterprise brand. Remember, we’re all on the same team! Here’s how to deal with rogue franchisee…
How to Get Your Website Back from a Controlling Agency
Unfortunately, we’ve supported several clients struggling to access their websites. But they weren’t hacked, their website wasn’t down and, yes, they had the right login credentials. The problem? Their previous digital marketing partner limited their access to their own domain, content management system and Google Analytics properties. Sound familiar? No matter what these types of…
Why You Should Outsource Graphic Design Services and Other FAQs
Few small and medium-sized companies have professional graphic designers on staff. Even if someone from the marketing department has opened Photoshop a time or two, you’ll get better quality results when you outsource design work to an experienced digital agency. We’ll run through some graphic design FAQs that will show you why it’s better to tag…
Sitemaps 101: An Introduction to Sitemapping Your Website
Sitemaps are dedicated files that organize and prioritize every piece of content on your website. Sitemapping helps search engines like Google and Bing make sense of your site’s pages and index the stuff that matters most. Once the lone purview of site administrators and professional SEOs, tools like Yoast, Google sitemaps and CMS platforms like…
How Shopify Expansion Stores Work (and Why You’d Need One!)
Shopify is an excellent ecommerce platform for growing your online brand. With a range of pricing options and a host of proprietary tools, companies of all sizes get the support and infrastructure they need. Shopify Plus, the premier Shopify subscription level, includes one neat benefit – more stores. Shopify Plus expansion stores offer brands a…
How to Choose the Right Web Design & Development Company
Finding a single company to take on your whole website project can be challenging. But it’s worth it. Partnering with a vertically integrated company that offers web design and development simplifies your website project. Hiring multiple vendors to design and then develop your site often results in inefficient workflows, an unstable layout and (worst-case scenario) a breakable…
How to Fully Customize Your WordPress Theme (Without Being a Developer)
When Oneupweb decided to develop their new website in Wordpress, the designers found one major difference: custom page and post templates. Find out what they learned….
Multilingual SEO: Website Translation Best Practices
Most websites are built, written and designed to suit a particular audience or a handful of audiences. That customer-first focus becomes more complicated when language creates barriers to finding, understanding and utilizing a website. You can reduce friction by following multilingual SEO best practices. These gold standards may help to improve your site’s organic rank…
Ecommerce Schema: Markup You Can’t Afford to Skip
Ecommerce success comes down to the details. Smart brands back up a strong brand message, a beautiful website and a robust SEO strategy with a technically proficient website structure that supports conversions. Ecommerce schema, also known as structured data, can differentiate your products from competitors before your ideal customer even sees your website! Here’s how…
How to Make Landing Pages That Convert
Campaign landing pages provide to-the-point information about your business’s product, service or other offerings to drive a specific action. They’re usually separate from evergreen pages and not indexed in search engines. Instead, they’re used as a part of paid media, social media, traditional and email marketing campaigns. Landing page optimization ensures that you’re providing well-written,…
