Resources
Does “Above the Fold” Matter Anymore?
Yes! “Above the fold” is a concept taken from newspapers to describe content featured in the top half of the front page. That informational hierarchy is still relevant in web design today – here’s how to put it to good use. What Does “Above the Fold” Mean? The term “above the fold” originally referred to…
Healthcare Website Design and Development: BHPI
Behavioral Health Professionals Inc. (BHPI) initially reached out to Oneupweb in 2018 for a website redesign. After we launched their first website, they signed on for a maintenance retainer and – later – another website design and development project on a separate domain. Scope of Work In less than three years, we’ve completed: Focusing on…
What an Ecommerce Website Needs to Be Profitable
To be profitable, an ecommerce site needs speedto load quickly, offer an intuitive customer experienceuser-friendliness, provide detailed product pages and use aa logical structure. And those are just the major requirements! The best way to create a new ecommerce website (or optimize an existing one) is to consider the customer’s perspective. We’re sharing the guidelines you need…
How to Approach Enterprise Website Design Strategy & Development
Enterprise websites have thousands or even millions of URLs. To successfully pull off a website project at this scale – whether it’s a new site, a migration or a redesign – companies need: Heavy up-front planning All-teams collaboration A good timeline Technical knowledge The right enterprise website solutions (technologies + vendors) Below, the Oneupweb team…
What’s Next in Search Marketing?
Recently, members of our team attended SMX Advanced 2021, Marketing Land’s expert search marketing conference. This year’s virtual conference was a welcome jolt to creativity and inspiration for us. Here’s what everyone was left thinking about after the conference: SEO to the Rescue “With third-party cookies making an exit, marketers can’t rely on many of…
Dryer Troubleshooting Tool Puts New Spin on Blog Strategy
Mr. Appliance, the top appliance repair franchise brand in the US, needed to reach more middle-of-funnel prospects with their organic content strategy. Oneupweb developed a keyword strategy and the right type of content – an interactive tool! – to drive more organic leads for this client. Challenges The website’s existing resource content was focused on…
Tangoe: SaaS Marketing Case Study
Tangoe is not a “sell it and forget it” SaaS company. They are a leading provider of a complete enterprise technology management experience that they create through their technology and services. That experience deserved a stronger spotlight, so Tangoe teamed up with Oneupweb to bump up their brand awareness and sales. Scope of Work This…
AMP SEO Impact in 2021 and Beyond
AMP, or accelerated mobile pages, was never a direct ranking factor for Google, but the search engine has been known to provide a distinct advantage to sites using this format. Now times are changing, and so is the future of AMP. Let’s cover why AMP was so important in the past, how it affects SEO…
Oneupweb’s Website Planning Guide
Your business’s website project approaches. You’re sweating. Uncertain. Dreading the thousands of tasks you’ll soon be somehow juggling. Then you get lucky enough to land on this page! Our agency experts created a website project plan that works for new websites and redesigns. It also applies to merges and migrations. Use the guide to get…
Client Snapshot: HomeSteady Rebrand
Oneupweb began working with HomeSteady (previously Shazam Home Services) in December 2020. They asked us to help them create a new company name, logo, brand voice and brand guide. We also conducted user testing to refine branding recommendations and rebranded two customer journey maps for them. Scope of Work The Problem They felt their current…
Client Snapshot: Traverse City Downtown Development Authority
Traverse City’s Downtown Development Authority (DDA) engaged with Oneupweb in 2018 for a website redesign. Ever since, they’ve had a website maintenance retainer agreement to keep up with the city’s evolving needs. Scope of Work Oneupweb’s support for Traverse City DDA has included: Recent Technical Optimizations During regular website updates and maintenance, our web developers…
Improve Website Navigation – It’s Worth It
Don’t you hate it when you are on a website and you can’t find what you are looking for? It’s like a bad game of detective, looking under floorboards and ending up with nothing but a headache. For most people, this usually results in returning to a search engine (hooray for “site:” searches) or giving…
