Resources
Web Animation Design & Development 101
Animation is a powerful tool that businesses use to create compelling and useful experiences across the web. But adding it to your site and making sure it’s effective can be tricky, at best. Let’s break it down and discuss the benefits, how to use animation on your site, an overview of some free animation tools,…
What Is Schema Markup, and How Should I Be Using It?
Schema markup creates an enhanced description, on top of HTML, that is visible only to search engines and provides context to otherwise ambiguous content. It is especially important to Google and other search engines because accurately interpreting the context of a query will determine the quality of a search result. In the following example: <h1>Apple</h1>,…
The SEO Site Launch Checklist
During a new website launch, aspects of technical SEO are easily overlooked – until it’s too late. The best way to avoid indexing errors, messy links, broken event tracking and other SEO problems is to create a well-defined website process with clear division of responsibility. That’s why our agency made this website-launch SEO checklist. The…
How to Display Google Reviews on My Website
You’ve seen plenty of websites with a page of cherry-picked five-star reviews. But is that really convincing anyone? Probably not. However, there is a good way to embed Google reviews on your website to beef up your brand’s perceived value. This is kind of our thing. Learn more about Oneupweb’s local SEO experience! How to…
Google Optimize Guide
To keep up with the fast pace of digital marketing strategy, marketers rely on past experience or others’ data to make an informed guess about what is going to work. The key to making marketing more efficient is putting that guess to the test. A/B testing and multivariate tests are good ways to do that….
Real Property Management Case Study: Franchise Development
Real Property Management is a nationwide leader in residential property management. Currently, the company has more than 300 franchise locations across the United States and Canada and is actively searching for high-quality leads who will become franchise owners. See how Oneupweb’s paid media team increased lead volume and lead quality for Real Property Management. The…
Thriving After Google’s Page Experience Algorithm Update
In mid-June 2021, Google officially began rolling out their Page Experience algorithm update. The update blends new Core Web Vitals metrics with existing UX-related ranking signals to measure overall Page Experience. This Page Experience signal is an influential tiebreaker in the great battle for top spots on the SERP. Should you be scared? Probably not. Our SEO and…
Drupal Website Development Training
JD Antosiak is one of Oneupweb’s developers. He regularly writes about development topics, company culture and more. He was trained in Drupal through Evolving Web. As a developer at Oneupweb, I work furiously day in and day out on WordPress websites, but wanting to lend a hand with the fewer Drupal-platformed sites that come in…
Implementing AMP on the Oneupweb Blog: A Case Study
Introduction What Is AMP and How Is it Improving Website Performance Today? When it comes to websites, fast is better. Google has repeatedly said page speed is a ranking factor (affects search engine placement) – but it matters just as much for the user. Research shows that 32 percent of users bounce if a page…
The 6 Stages of Web Design: What You Need to Know Before Starting a Website Design Project
You finally made the decision to redesign your website, but – due to no one’s fault in particular – you are now being pulled into a vortex of chaos. You know that at the end of the adventure you will have an awesome new website, but all the points in between are kind of fuzzy….
Is Infinite Scroll or Pagination Better for Your Website Archive?
You make thousands of decisions when you create a new website. From web hosting to CMS to color scheme, you want to make choices that will make your website user-friendly and optimized to rank in organic search results. When considering how your content will load on archive pages – such as your blog home –…
7 Web Design Tips for Education Sites
Your website is your most important digital asset. For many of your potential students, it’s their first interaction with your school. It not only “sells” your school, for many institutions, it’s also the platform prospects use to apply for enrollment. The website is also an important resource for your current students, alumni, professors, community leaders…
